Crack the Code: RGM + AI
Welcome to this edition of LatentView’s ‘Why’ Axis monthly newsletter. This newsletter is your one-stop shop for understanding what's happening across industries – and, more importantly, WHY it matters. We present the most interesting industry developments from the LatentView lens.
Industry Perspectives
Revenue Growth Management
AI-driven RGM: Turning Market Complexity into Competitive Advantage
Revenue Growth Management (RGM) complexity stems from fragmented data sources, siloed insights, and rapidly shifting market dynamics. An AI-driven data approach streamlines decision-making by integrating pricing, promotions, and consumer behavior into one intelligent ecosystem. This enables agile strategy adjustments and predictive foresight, rather than reactive corrections. Companies that take up such transformation will outpace competitors by turning complexity into a strategic advantage.
- Krishnan Venkata , Chief Client Officer, LatentView Analytics
Driving Smart Decisions with AI-powered Revenue Growth Management
Today, the CPG industry faces pressure from shifting tariffs, inflation, and rapidly changing consumer tastes. RGM is no longer optional; it is essential for balancing margin and volume in real time. By using AI to fine-tune pricing, promotions, and assortment on the fly, companies can navigate uncertainty and emerge as the leaders in profitable, consumer-centric growth.
- Kaushik Boruah , Business Head, CPG and Hospitality, LatentView Analytics
LatentView Insights and Highlights
RGM 2.0: CPG Leaders Turn to Revenue Growth Management to Help Fight Inflation
Consumer Packaged Goods (CPG) companies are evolving their Revenue Growth Management (RGM) strategies to navigate inflationary pressures and market volatility. Traditional RGM models, which often relied on price increases, are being supplemented with data-driven approaches that integrate pricing, promotions, assortment, and trade management. Krishnan Venkata, Chief Client Officer at LatentView Analytics, outlines the importance of collaboration across functions and the adoption of advanced analytics and AI
Personalization, Automation And Trust In Data: Key Trends Shaping Banking And Financial Services
A Deloitte report predicts that AI could propel global banking industry profits to a whopping $2 trillion by 2028. The next decade will see financial organizations move through a complex ecosystem driven by technological advancements, intense competition, and ever-changing, high customer expectations. Parijat Banerjee, Global Business Head for the Banking, Financial Services, and Insurance (BFSI) industry, LatentView Analytics, highlights the changes the financial sector will see with the rise of AI, Generative AI, and Agentic AI. He also emphasises that financial institutions must prioritize transparency, ethical data usage, and robust security measures to foster consumer confidence and navigate the ecosystem effectively.
Q4FY25 Financial Performance and Highlights
We are pleased to announce our financial performance for Q4FY25, marking our 9th consecutive quarter of revenue growth. We concluded the year on a strong note, with revenue surpassing $100 million (₹8,479 million) and 32.3% YoY growth. This marks a significant milestone, highlighting our disciplined focus on sustainable and profitable growth.
In Q4FY25, we were recognized with the Workplace Excellence Award for Hybrid Work Arrangement & Management at the ET Human Capital Awards. This reinforces our commitment to building a people-first culture and empowering our employees to deliver their best at the workplace.
The Blueprint for AI Success: A Solid Data Foundation | Krishnan Venkata and Jacqueline Woods
AI adoption surged in 2024, with 78% of US businesses reporting active use. But there’s a hard truth behind the hype- 85% of business leaders say poor data quality is their biggest barrier to success.
In this episode of the High on Data podcast, our Chief Client Officer, Krishnan Venkata, joins Jacqueline Woods, Chief Marketing Officer at Teradata, to unpack what it really takes to implement AI successfully, beginning with a solid data foundation.
Appointments
Dr. Anindya Ghose Joins our Board as an Independent Director
We are happy to welcome Dr. Anindya Ghose, Heinz Riehl Chair Professor of Business at NYU’s Stern School of Business, as an Independent Director to our board.
Dr.Ghose has extensive experience working with leading companies worldwide on their AI transformation journeys. He's the youngest recipient of the INFORMS ISS and AIS Fellow Awards, and is a Distinguished Alumnus of IIM Calcutta. He has also been recognised as one of the top 40 business school professors under 40 worldwide.
At LatentView, Dr.Ghose will provide strategic oversight and guidance on corporate governance, long-term planning, and emerging growth opportunities for analytics technology and advisory services.
Opening Our Newly Renovated Chennai Office
We opened the doors to our newly renovated Chennai office — a space that seamlessly blends India’s cultural richness with the dynamic energy of a data-driven world. Themed ‘Coasts of India’, the design borrows motifs from each of our coastal regions, including Athangudi tiles from the Coromandel, Warli art from Konkan, and murals inspired by Malabar.
Just as these coasts once connected civilizations through trade and culture, we see data as today’s connector — linking people, insights, and impact across the globe. Renowned historian V. Sriram, our chief guest, brought to life stories from India’s coastline, reminding us that while history offers deep lessons, it is up to us to chart a new course.
Events
Upcoming Events
Game Off Shores | GCCs Changing Tides: Innovate with AI. Scale with Impact. | May 27, 2025 | Hyderabad
Competitive advantage isn’t just about cutting costs anymore — it’s about foresight, innovation, and smarter decisions. Stepping up to that challenge are Global Capability Centres (GCCs), as they double down on strategy, scale, and business impact.
We are hosting Game Off Shores at Trident, Hitec City, Hyderabad—an exclusive event focused on the evolving role of Global Capability Centers (GCCs). The event will bring together industry experts to explore how organizations can leverage GCCs, analytics, and AI to drive innovation and build business agility.
Databricks Data + AI Summit | June 9-12, 2025| San Francisco
LatentView is proud to be an Explorer Stage Sponsor of the Databricks Data + AI Summit, taking place from June 9–12, 2025, at the Moscone Center in San Francisco. Our leadership and experts will be available at Booth #F610 in the Analytics & BI Area, where attendees can explore how they can leverage AI-powered solutions and modern data strategies to accelerate digital transformation for their organizations.
We will showcase its latest AI-powered platforms- MARKEE for performance marketing intelligence, ConnectedView for real-time supply chain analytics, and RGM for optimizing pricing and promotions. We will also present UCMate for secure and automated Unity Catalog migration, and MigrateMate for fast, accurate enterprise data warehouse migration to Databricks.
Recent Events
DES 2025 | May15-16| Bengaluru
We participated in the Data Engineering Summit 2025 in Bengaluru, where we connected with tech leaders to explore how AI and GenAI are transforming everything from data modeling to real-world applications.
Aruhn Ramasubramanian and Alagar Kumar from LatentView Analytics attended the summit, exchanging insights on what’s driving real innovation—and what’s coming next.
Recognitions
MARKEE is recognised as one of the key solutions in Databricks' Data Intelligence for Marketing
MARKEE, our AI-driven performance marketing solution, has been recognized as one of the key solutions in Databricks' Data Intelligence for Marketing—a unified data and AI platform that empowers marketers to access real-time insights, streamline campaign execution, and deliver more personalized, efficient customer experiences at scale.
In partnership with Databricks, we're continuing to reimagine what's possible with data and AI. MARKEE is one such transformative solution created to help marketers simplify and supercharge the entire campaign lifecycle.
Latentview is recognised as a “Top Data Engineering Service Providers 2025”
We have been named a leader in AIM Research's Annual Data Engineering PeMa Quadrant 2025. Through strategic partnerships, we've been at the forefront of transforming data infrastructure, optimizing pipelines, and ensuring AI readiness across complex ecosystems. We don't just provide insights—we deeply understand the unique challenges our clients face, shaping actionable strategies that deliver measurable, long-term value and a competitive edge. This recognition validates our approach and commitment to driving innovation for enterprises worldwide.
LatentView is honoured with the Master of Risk in Cybersecurity award
We have received the Master of Risk in Cybersecurity award from CNBC-TV18 at the India Risk Management Awards 2025. This recognition is a reflection of our security-first approach and our commitment to making cybersecurity a true competitive advantage. From AI-powered threat detection to phishing simulations, we go beyond raising awareness—we turn it into real, actionable protection. We’re also focused on ongoing employee training, investing in cutting-edge software, and enforcing strong security policies to stay ahead of the game.
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