Creativity Meets Code: How AI Is Redefining Storytelling and the Business of Attention

Written by Monica Khan , Creator Manager

In an AI-powered world, creativity isn’t just about what you make—it’s how you scale, monetize, and connect.

From storytellers and marketers to creators and musicians, AI is not replacing creative talent—it’s unlocking entirely new canvases for expression, scale, and engagement. The creative industries are undergoing one of the most transformational shifts in decades, and VivaTech 2025 is where the future of that transformation is taking shape.

The New Creative Stack: AI Is Now a Co-Creator

Artificial intelligence is now baked into every layer of the creative process—from writing scripts and generating visual effects to optimizing ad performance and remixing music. Startups and scaled platforms alike are racing to build the most powerful tools that turn creators into creative directors, entrepreneurs, and media companies in one.

AI tools like Sora, Midjourney, and Runway are not just aiding content production—they’re accelerating idea execution and reducing time-to-market. But the winners won’t be defined by who automates the fastest. It’s who uses these tools to tell more resonant stories and drive more meaningful engagement.

Attention Is the New Currency. AI Helps You Earn It Smarter.

We’re in the middle of an attention economy arms race—and tech is shaping the battlefield. Audience expectations are shifting. The next generation isn’t just watching content; they’re co-creating it, remixing it, and monetizing it.

As someone working with top creators across YouTube, Instagram, TikTok, and emerging platforms, I’ve seen firsthand how AI is helping them adapt—from testing titles and thumbnails to building smarter content calendars and AI-driven brand collabs. The opportunity for creators and brands alike is to use AI to elevate human creativity, not replace it.

New Opportunities, New Playbooks

• For creators and marketers: AI opens the door to scaled personalization, smarter feedback loops, and more accessible innovation. The barrier to entry for quality content is lower than ever—but the bar for authenticity is higher.
• For startups and enterprises: There’s enormous upside in building tools that not only serve creators and storytellers—but also build trust. Attribution, transparency, and consent are non-negotiables in this new creative stack.
• For platform leaders and tech investors: The new creative economy is also a data economy. How we structure rights, licensing, and monetization in AI-generated media will shape future revenue streams—and legal battles.

VivaTech 2025: Where Creative Futures Are Built

At VivaTech, Europe’s Biggest Startup and Tech Event, the stakes are clear. Whether you're building the next-gen creative tool, leading brand strategy at a Fortune 500 company, or investing in the next wave of creator tech, this is the year to be in the room. You’ll hear from the innovators shaping the AI-powered creative economy and see what’s next for storytelling, gaming, music, and marketing.

🎟️ Get your pass here: vivatechnology.com/get-your-pass

TL;DR: AI isn’t the death of creativity. It’s the dawn of a new era—where creative visionaries and technologists come together to build the next business models for culture, commerce, and community.