D2C gets a new platform for scale

Applying the high volume and discipline of supply side media to the consumer demand channel, Tim Armstrong brings his new platform DTX to market.

What happens when you help thousands of consumer brands reach hundreds of millions of users each day for 25 years?  Well, you begin to notice the characteristics of consumer success.  Those characteristics include early indicators of consumer demand that have long term impact on the viability of a new and growing brand.  Tracking and reporting on advertising campaigns allows a windshield view both products that are pushed, and those achieving a real pull from the marketplace. This is the daily task of the media monetization and advertising world, particularly in digital.   After several successful cycles of technologies (desktop, mobile, video etc...), the core ability of sell-side media operators like Tim Armstrong to recognize traction, virality and execution at its earliest germination stages should make DTX  an incredibly smart play.  

We are excited to work alongside Tim and DTX in our investment in Niche, and look forward to the collaboration as we apply many of the same lessons to our business at Grit Capital Partners. Best of success to Tim and DTX!