🚀 The D.A.R.T. Framework: Rethinking Digital Distribution in Bangladesh

🚧 Problem: Distribution Is the Missing Link

Most digital teams focus on product development, UI/UX, or paid marketing. But here’s what’s often overlooked:

📌 Smartphone penetration is still at ~60%.

📌 A significant portion of the population depends on agent networks, USSD, and assisted models.

📌 Traditional telco and FMCG models still dominate rural and semi-urban distribution.

And yet, we expect a single app download to drive nationwide change?

📊 Mobile Usage Snapshot — Bangladesh (2023 Estimate)

A Snapshot: Comparing FinTech, OTT, and HealthTech Distribution Factors

🔍 Common Mistakes in Digital Go-To-Market

🧩 What We Need: A Multi-Layered Distribution Framework

DART helps decode why most digital products fail to scale. It maps real-world user access points—Digital, Agent, Retail, and Trust—into actionable go-to-market layers. The idea: reach people where they already are, not where we wish they were.

✅ Solutions That Work

• For Fintech: Leverage mobile recharge agents and bKash/Nagad retailers to enable sign-ups.

• For OTT: Use telco recharge offers (like “buy 3 days of internet and get content free”) to build habits.

• For HealthTech: Partner with community clinics or microfinance agents for assisted registration.

• For Education: Bring NGOs or school partnerships into the onboarding journey.

🔄 Distribution Should Be Iterative, Not One-Time

Treat GTM like product dev: run pilots, test regions, A/B offers, gather field feedback, and iterate. Every 2-week sprint should have both digital and physical distribution goals.

🚀 What Needs to Change

🔚 Final Thought

Bangladesh doesn’t just need more apps. It needs better distribution. Because great digital services don’t scale with clicks. They scale with trust, access, and ground activation.

🔗 Want to Build for Scale in Bangladesh?

Let’s talk strategies, partnerships, or market entry plans. This playbook is just the beginning.