Days 540–547 out of 1095: Preparing for the Investor Journey

Imagine standing on two fronts at once. On one side—the battlefield of product development, where every feature is a weapon against chaos. On the other—the battlefield of fundraising, where every word, every slide, and every gesture can shape the future of a company.

That’s been our reality this week. While balancing intense reserve duty, we’ve also been reshaping our story for investors. Not a cosmetic refresh, but a reframe: showing not only that WalkImpact is a viable business, but that it saves lives of security and rescue personnel by protecting the mental health of their families.

The Untold Crisis

Israel today faces a mental health tsunami:

• 520,000+ citizens projected to suffer PTSD from the ongoing conflict.
• Only 1 psychologist per 1,250 residents.
• 21 soldier suicides in 2024, a heartbreaking rise.

Behind every uniform stands a family—parents, spouses, siblings—carrying invisible weight. Yet these caregivers are absent from the system. They are the “first responders at home,” and we’re building the tools to empower them.

The Solution: LAVIE by WalkImpact

Our AI-driven platform is built for caregivers. It detects early signs of distress with up to 83% accuracy, simulates tough trauma conversations, and offers daily micro-interventions under five minutes. It’s private, mobile-first, and co-designed with 150,000 reserve families.

The economic case is just as strong: preventing PTSD escalation saves $150,000 per soldier in lifetime costs. On a systemic level, the savings reach billions.

Why This Moment Matters

The global PTSD burden is $232 billion annually, and digital mental health is growing at 15.3% CAGR. We are positioned at the intersection: clinically validated, AI-powered, and first-to-market with a caregiver-first model.

This week, we’ve been mapping investors, sharpening the narrative, and aligning the pitch with both heart and numbers. Because investors don’t just invest in businesses—they invest in stories that align with reality, urgency, and potential.

10 Tips for Preparing Your Own Investor Story

1. Start with the “why now.” Market timing is often more important than the product itself.
2. Show the human impact. Facts persuade, but stories move people.
3. Anchor in data. Numbers are your compass—without them, you drift.
4. Build 3D narratives. Include sensory detail (what it looks like, feels like) so investors experience the problem.
5. Be brutally concise. Every word competes for attention; cut ruthlessly.
6. Frame your ask as progress. $750K isn’t money—it’s the bridge to MVP, trials, and expansion.
7. Leverage credibility partners. Coalitions, accelerators, and families give social proof.
8. Highlight team synergy. Investors back founders, not features.
9. Stress scalability early. Show how Israel is the testbed, but the world is the market.
10. End with vision. People follow leaders who see further.

The Message

We’re not just raising funds—we’re raising the shield that protects those who protect us. The story of WalkImpact is the story of how business, innovation, and humanity intersect.

If you’re an investor, entrepreneur, or leader in defense-tech or digital health, let’s talk. The next stage is unfolding this week.