Deadline has passed. Are you fully compliant?
Is your digital setup compliant with the new European Accessibility Act (EAA)?
On June 28th, the new EAA took effect, requiring certain products and digital services on the EU market to be accessible to people with disabilities. Yet more than 70% are still making more or less common violations when it comes to accessibility.
So, what can you do? Well, the deadline has officially passed, but fear not! We have helped +25 brands both in B2B and B2C in their journey towards Accessibility Compliance. As Louise Klüwer, Sustainability Lead at IMPACT Commerce, says:
“The EAA reveals more opportunities to care and to gain business benefits from an inclusive mindset.”
Curious about what the EAA means for your business?
Get in touch with Louise Klüwer on LinkedIn or send her an e-mail on LKL@impactcommerce.com.
Online or in person – where do business decisions really start?
The line between digital and offline is increasingly blurred, and today’s buyers are no different. B2B decision makers research extensively, weigh options and evaluate long before a conversation with sales begins.
This makes early visibility critical. If your business is not part of the initial exploration phase, you risk being left out of the shortlist entirely. The good news is that this complex buying process opens the door to strategic growth.
Our analysis of 72 Nordic brands reveals that just 28% use Local Inventory Ads, despite these driving an average 21% uplift in store traffic. In other words, 72% are missing out at a critical moment in the buyer journey.
Welcoming new Managing Director in B2C and COO in B2B
We’re excited to welcome Mikael Ekman as our new Managing Director in B2C.
He's an omnichannel expert and will play a key role in identifying business opportunities and unlocking our clients’ full commerce potential.
As Mikael puts it: “I’m here to help clients see the full picture and focus on the initiatives that truly drive value.”
Learn what Mikael has to offer you →
We're excited to welcome Jakob Holm as our new COO for B2B.
In a time where B2B businesses face both increasing pressure and opportunity, Jakob’s focus is clear:
“Our focus is on realising our clients’ business cases and bringing their employees and organisations into the new operating model that comes with investing in B2B commerce technologies.”
Learn about Jakob's approach here →
Other exciting news
Pricing: The overlooked B2B power move
At a recent IMPACT Commerce event, one thing became clear: B2B pricing is still largely based on guesswork.
Experts warned that overlooking data-driven strategies is hurting margins but also highlighted the huge upside for those who get it right.
Learn more about pricing potentials in B2B →
Carl Ras reaches a major milestone: 100 million DKK in digital revenue.
By building a platform shaped by real users and real workflows, they boosted revenue by 19% and cut time-to-market.