Deep Purpose Grows Stronger: Dr. King's Challenge to Organizations

Deep Purpose Grows Stronger: Dr. King's Challenge to Organizations

“There comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because conscience tells him it is right.”

In this single sentence, Dr. King’s words define what organizations need most today. Purpose: a compass and a challenge—it’s the source of resilience when everything is at stake.

Dr. King’s movement transformed a nation by holding true to its deepest purpose, even when that purpose demanded incredible sacrifice. His legacy reveals a profound truth: Organizations built on deep purpose don’t just survive pressure—they grow stronger because of it.

Ranjay Gulati calls this the difference between convenient and deep purpose. Organizations with convenient purpose create inspiring statements that crumble under pressure. Organizations with deep purpose find strength in their reason for existing—especially in moments that test their resolve.

In the complex decisions ahead, organizations need purpose deep enough to guide them when profits and purpose collide, when stakeholders demand us to be our best and do our best for all, when doing what matters costs something.

The world needs organizations whose purpose grows deeper precisely when it matters most.

#Purpose #WEF #CorporatePurpose #Resilience #ESC #Sustainability #WorldEconomicForum

Dushyant Sukhija

Chief Customer and Market Development Officer | Shaping AI-Powered Futures | former CISCO, SVP/GM @ Unify, ATOS & Kymeta | Author, Keynote Speaker, Board Member | Artificial Intelligence (AI) | Vistage CEO Chair

6mo

Well said Shari! Deep Purpose brings out the maturity and leadership mettle when it counts most.

Maria Olson

Executive Vice President, American Cancer Society

6mo

Love this! Organizations built on deep purpose don’t just survive pressure—they grow stronger because of it. 💙💙

Daneen West

Founder | Boosting brains, minds, and energy so you can perform with resilience.

6mo

 I also reflect on whether our consciousness is aware enough.

Edie Fraser

Honorary Chair and Founder Women Business Collaborative(WBC), Co-Chair, Enterprising Women Foundation

6mo

Insightful and #purpose is everything. Thank you, Shari Slate as purpose characterizes our lives, and hopefully everyone for business, community and legacy, and with a total courage to do the right thing together in life

Taryn Petryk

Organizational Development | Executive Coaching | Diversity, Equity & Inclusion Consulting | Intergroup Relations Training and Development

6mo

This is really powerful my friend.

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