Defunct Company Logos: Gone But Not Forgotten?
Jeff Swystun
![Jeff Swystun]()
Jeff Swystun
Chief Marketing Officer. Formerly CMO at Interbrand, CCO at Doyle Dane Bernbach, Principal Consultant at PwC.
Some are instantly recognizable while others verge on being lost to history. The list is neither exhaustive or scientific, it is highly subjective like so much of branding. If you have some cool ones to add, please share.
There is more to this post than just solid graphic design. Many of these companies led their industry and then were gone. They are awesome case studies and cautionary tales.
This was the logo of my small publishing company. Flatwoods Press didn't make me rich, but I was able to help preserve a bit of industrial history with the publication of 2 books! The titles are Roanoke's Other Star (2017) and Taking the Heat - A Steelworker's Story (2012). Flatwoods Press, LLC ceased to exist on December 31, 2018.
Eaton's.
President
6yAirlines could fill a long list of their own. Was Ideal swallowed up by another company
Brand counsel, advice, and answers - plus the Masterbranded.com online course. And proud IDEALIST(.org)
6yGreat topic Jeff -- I'll think of some more! and yes, great branding can actually accelerate a (poor) company's demise. Also, we both can attest of how many times we had to push back on a client who wanted a positioning beyond their reasonable means. #branding #brandpositioning #brand