Don't Build Links, Acquire them Naturally

Though Google has officially stated that backlinks are not as relevant now as it used to be earlier, however, different studies/experiments suggest that backlinks still play a critical role in organic success of a website. Therefore, SEOs are indulged in activities to build backlinks for their websites & paid links is the most commonly used method of building backlinks which has its own consequences as well, as Google has a hard stand against paid links and if you are caught purchasing links, your website might get penalised and all the investments you have done, will go in vain.

SEO is a long term process and therefore, it is important to build your search presence in a manner that it follows the best practices laid down by Google and we all know that Google loves natural links that are not influenced by the brand itself. When you build a backlink, you always leave some footprints of influence that can easily be tracked by Google so it is always recommended to indulge in activities that can help you earn natural backlinks and here are a few strategies to consider:

1. Create high-quality, shareable content: By creating valuable content that people want to read and share, you increase the likelihood that other websites will link to your content naturally. This can include an in-depth blog post/guide, industry reports, infographics, videos, and more.
2. Participate in online communities: Personal relationships do work as a catalyst when it comes to promoting your content. Joining online forums, social media groups, and other communities related to your industry or niche can help you build those relationships and establish yourself as an authority in your field. This can lead to other websites linking to your content or mentioning you in their own posts.
3. Use broken link building: This involves finding broken links on other websites and suggesting your own content as a replacement. This can be a win-win situation for both you and the website owner, as you get a new backlink and they can fix a broken link on their website.
4. Help others enhance their content: People write content but don’t update with time. If you can help them update their content, there is a higher chance that they will reward you with a backlink.

You must also acknowledge that acquiring backlinks naturally will take time and lots of effort but by creating valuable content and building relationships with other website owners & marketers, you can increase your chances of earning high-quality backlinks to your website and you will save lots of money that you would have spend purchasing links and also, you will be secured with any possible link related update from Google.