Edition #1: Why integration is the new differentiation for events
Forget siloed teams, disjointed experiences and booths that blend into the background. B2B events are long overdue a makeover. Because let’s face it – they get a bad rep. Seen as overly corporate, overly salesy, and more of a box-ticking exercise than an integrated strategy, it’s no surprise that brands often find themselves being drowned out in the noise.
But it doesn’t have to be this way. Our Backstage Bulletin newsletter is here to help you shake up your B2B events strategy. This first issue is all about what it really takes to steal the show – from maximizing ROI to the shout for integration, and how you can make sustainability more than a side note. So, what are you waiting for? Dive right in...
How Alibaba Cloud turned heads at the Paris Olympics
10,000 visitors, 500 qualified leads, and one Bronze MARKies Award later – Alibaba Cloud’s La Rivière experience at the Paris 2024 Olympic Games is a masterclass in the art of integrated events. It’s no small feat building an installation worthy of the world’s biggest sporting stage, but by combining AI technologies, immersive design and France’s legacy in paddle sports, Alibaba Cloud solidified its position as a trailblazer in the cloud technology space.
“A huge thank you to the incredible team at MOI for all their creativity, strategic thinking and event expertise! The Alibaba Cloud showcase at the Paris 2024 Olympics Games was not only visually stunning, but also a shining example of what great collaboration and powerful storytelling can achieve. It was a true labour of love from both sides - thank you!" - Elaine Wu, Vice President, Marketing & Strategic Development, Alibaba Cloud Intelligence Group
The shout for integration: Why creative strategy and events can’t work in silo
There’s a glaring gap in how we approach creativity in events. And it all comes down to one simple – often missing – ingredient: integration. Discover why integration is the key to crafting truly unforgettable B2B experiences, and why it’s time we stopped treating events as their own islands.
The ROI challenge: How to amplify ROI at your next tradeshow
Tradeshows and events are no small investment. So how can you ensure you’re getting the best bang for your buck? Check out our top tips to amplify ROI and maximize value at tradeshows – pre, during and post-event.
Green is the new gold: 5 ways to rock your B2B events sustainably
Sustainability should always be more than a side note. Unpack 5 top tips from our event experts on how you can craft more responsible, sustainable experiences that meet the needs of eco-conscious consumers – while still packing a punch!
Ready to shake up your B2B event strategy?
Event season is upon us. The question is: will you show up or stand out? Get in touch with our team to see how we can help you kick your events up a gear.