Email Automation: An Effective Way to Engage in Email Marketing

Imagine a marketing strategy that increases opportunities and customer engagement while it saves time and it is low cost. Impossible? Marketers say these are the biggest benefits of email automation.

What is Email Automation?

A series of emails that are automatically sent to readers at predetermined intervals to nurture their interest and move then further down the marketing funnel with each successful email.

Is Email Automation effective?

According to Epsilon Email Institute, automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages –

What kind of Emails could you send?

The common types are:

• Educational: information customer can use. Give customers info they need before buying
• Promotional: a discount or special offer. Create excitement with incentives.
• Tips and tricks for using your products. Show them how to optimize your products and services.
• Answers to customer’s question. Remind customer of your brand and services.

Email automation is one the most powerful tools available for marketers but remembers, effective email marketing is all about sending the right message at the right time to the right person.