Entrepreneur's Creed

We started our own business, formed our own company, built our own brands. We put in our heart and soul, our tears and sweat, our hard earned savings and then some more to get the business up and running. The days blended into nights and then into days, as we worked impossible hours to nurture this equivalent of our child.

We spent a little less on ourselves because every rupee saved was a rupee earned. We spent a lot less time with our families because after all, we were doing this for them and sacrifices were the need of the hour. We did earn some, but invested more. We invested in capacious offices, in cutting edge technology and accomplished human resources. Along the way, there were bumps and hiccups, deterrents and obstacles. Yet, they did not faze us, because we are thick skinned and steel hearted.

We will not be brought to our knees as easily nor will we just lie back and let destiny take its course. And even if, by some quirk of fate or twist of karma, we are brought to our knees, we will not just collapse but will deploy every breath, every sinew to stand up again. To fight another day. Because that is in our DNA. Because we are entrepreneurs and that is what we do.