Europe’s shift to electric mobility is accelerating — but unevenly.
Stefan Bratzel, Prof. Dr.
+ Founder + Director CAM + Keynote Speaker + Expert for Automotive Management & Future Mobility
The transition towards battery electric vehicles (BEVs) continues to progress across Europe, but at highly varying speeds depending on the country. To provide a clearer overview of the current state of full-electric mobility within the EU, we analysed BEV sales volumes and market shares across 20 European countries for the full year 2024.
The results show a heterogeneous landscape. Smaller, technologically advanced countries such as Norway, Sweden, the Netherlands, and Belgium demonstrate the highest BEV shares by a significant margin. Norway once again leads with a remarkable 88.9% BEV market share, followed by Sweden (35.0%) and the Netherlands (34.7%). These markets have benefitted from long-standing policy incentives, widespread charging infrastructure, and strong societal acceptance of electric mobility.
In contrast, the largest European car markets — Germany (13.5%), the United Kingdom (19.6%), and France (16.9%) — currently show BEV shares close to the European average of 15.4%. While these countries account for the lion’s share of absolute BEV sales in Europe, their relative market penetration still lags behind the leading smaller countries. This suggests that there is considerable room for growth.
Meanwhile, many countries in Southern and Eastern Europe — including Poland (3.0%), Romania (6.5%), and Greece (6.3%) — continue to show lower BEV shares. Factors such as underdeveloped charging infrastructure, lower average incomes, and less consistent policy support contribute to this gap.
In summary, while full-electric mobility is gaining ground across Europe, the market is still marked by strong regional differences. Achieving a broad and sustainable transition to BEVs will require not only continued progress in leading markets but also focused efforts to accelerate adoption in the larger and currently lagging markets. Enhancing infrastructure, offering more affordable BEV models, and maintaining supportive policies will be crucial to closing this gap and driving Europe’s path toward climate-neutral transport.
Best regards, Stefan Bratzel Director, Center of Automotive Management
For more information about us, visit our website: https://auto-institut.de/
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Global Head of Ayvens Flex - vehicles on flexible terms from 1 to 24 months
2moGreat insight, providing tax benefits to company car drivers/ organisations as part of policy support certainly helps as well as nationwide and convenient infrastructure …
Area Sales Manager presso Petit Forestier Italia
3moGreat analysis and valuable comments Stefan! Thank you.
Car enthusiast, MD, Advisor, Mobility w/o dogma
3moMoving Germany as the largest European market at least to the European average should be the first quick task to complete. The latest governmental proposal (increasing msrp's for supported vehicles, tax incentives for company cars) is addressing B2B customers only. This will certainly ignite BEV / PHEV registrations but oviously will not reach private customers that still account for roughly 1 mio registrations. As the most low and mid priced vehicles feature a mild hybrid (48 Volts) as standard power plant it is likely that among privat customers mild hybrids will remain atop of the sales lists.