Evolution of Intent: A Cultural Tug-of-War You Can’t Ignore

The Real Purpose of Social Media?

What began as a way to keep in touch quickly became the backbone of global storytelling, commerce, and influence.

It’s no longer casual , it’s intentional infrastructure. And for those who’ve built legacy and visibility through it, there’s no turning back.

In a standout video by Maggie Colette (@think_like_a_boss.co) titled “Your social media is not for your Friends,” one line cuts to the core of where the platform culture stands today: “Media is not for your friends. Your social media is for you and your dreams and your self-expression. And it’s meant to put something out in the world intentionally so that people who are looking for you and who need you can find you.”

That statement didn’t just land , it reverberated. It’s a direct reflection of how entrepreneurs, visionaries, and digital pioneers have redefined social media from a casual feed into a strategic stage. A place not for passive scrolling , but for powerfully shaping the narrative.

But not without challenge.

Erika Weber (@webererika_) offered a deeply contextual counterpoint:

“This person’s definition of social media is limited to its recent status. Social media was born to be a form of keeping in touch with friends, family and get to know people who shared common interests. It was a means to bring people together and make it easier for them to communicate through distance. Social media BECAME a platform for commerce after companies started joining in and «professionalized» its use. THAT’S what ultimately ruined social media for most people because it changed its significance and instead of bringing people together, it started pushing them apart.”

Her perspective reminds us of the original fabric of digital connection.

The early social era wasn’t built on strategy, it was built on sincerity. When every friend request was an invitation, not a lead. When sharing wasn’t performance, it was presence. Erika represents a population that still values that foundation.

The throughline? Clarity. Consistency. Purpose.

We understand why creators no longer tailor their feed for familiarity. Why brands are bypassing polished personas to show real transformation. Why founders choose to be visible , even when it means being misunderstood by the people they grew up with.

Because today, visibility is not validation. It’s vision.

So, whether you’re anchoring legacy or breaking new ground, the question is not what social media used to be. It’s what you’re using it for now?.

And if your platform isn’t aligned with your purpose, we help you build one that is.

This is BIZBoost. Not just part of the conversation , we’re shaping the architecture behind it.

Explore: ⚡BIZBoost Membership⚡Global Partnership

Download Resources | Connect with Our Community | Share Your Story

Read Complete News on : BIZBoost News

Must read: Unlock Your Leadership Potential: The BIZBoost Masterclub - Where Faith, Heart, and Expertise Converge