Exploring Chinese Wine Regions in Tier 2 & 3 Cities
Beverage Trade Network
Beverage Trade Network (BTN) is a global media and B2B networking platform.
Unlock Real Volume Potential Beyond China’s Saturated Tier 1 Markets
For years, China’s wine narrative has centered around Tier 1 cities like Beijing, Shanghai, Guangzhou, and Shenzhen. But a quieter, more dynamic story is now unfolding in Tier 2 and 3 cities across the country, where wine curiosity is accelerating and consumer behavior is reshaping market entry strategies.
Join us for an exclusive 60-minute online session hosted by Sid Patel, CEO of Beverage Trade Network & China Wine Competition, as we unpack the real wine opportunity in China beyond Beijing and Shanghai. This is your chance to explore what’s driving wine demand in fast-emerging cities like Chengdu, Hangzhou, Xi’an, and beyond.
🗓️ Date: Wednesday, August 6 2025
🕒 Time: 4:00 PM HKT (Hong Kong Time)
Why Attend
Understand the Demand Drivers Learn what’s fueling the next wave of wine interest in non-coastal cities and how preferences differ from Tier 1 consumers.
Local Market Intelligence Gain insights from local experts who understand regional consumer behavior, pricing trends, and brand positioning strategies.
Actionable Strategy for Brands If you're looking to enter or expand in China, this session is a must for adapting your approach to real market conditions.
Live Q&A Ask your questions in real time and connect with experts who know the China wine landscape inside-out.
This session is designed for wine producers exporters and wine brands seeking smart scalable entry into China. Distributors marketers and consultants working in Asia-Pacific and global beverage brands will also find strong value.
📩 Reserve your seat today and uncover where China’s wine future is really unfolding.