The Facts of the Matter

Have you had enough?

The noise. The half-truths.

The ungrounded opinions. The intolerable egos. 

My goodness. Look where bad information has gotten us.

These dangerous times are built on disingenuous takes.

• 76% of global citizens fear false information being used as a weapon. —Edelman Trust Barometer. 2022.
• Only 2 in 10 Americans trust their government. —Pew Research. 2022.
• Half of Germany doesn’t trust news as a source of information. —Reuters/University of Oxford. 2022.
• India produces some of the largest amount of social media misinformation in the world, seeing a 214% increase in the circulation of misinformation in 2020. —IFLA Journal 2021. Indian National Crime Records Bureau 2020.

Let’s be real: There’s no future for us if we can’t ditch the fear and boldly embrace the evidence. It’s time to let the facts guide us again.

That’s just what I’m here to help us all do. 

My name is Sigal Atzmon. Business Leader. Medical Innovator.

And fierce defender of the facts: particularly when they’re inconvenient, ill-timed, or perhaps, unbearable.

Facts have an unrivaled power to shift perspectives in an instant. 

To break cycles of distrust. 

To shed new light on old problems.

To give us common ground, again.

A warning, if I may … 

This may make you uncomfortable. 

This will shake the foundational assumptions of your views.

This won’t always be an easy conversation.

BUT …

You will get smarter. 

You will be pushed to entertain bolder possibilities. 

And you will carry a distinct advantage over your peers.

How do I know? 

Because I’ve seen facts payoff firsthand in my life and in my business (more to come on that in the future…). And I’m ready to share this approach with you.

Here, you can be confident there’s no hidden agenda.

I have no special interests hiding. 

And I’m no talking head: I’m a walking embodiment of the critical mind, independent thinking at work.

I’m taking the experiences of my life, my business, and my interests to help bring fact-based insights to an often evidence-free environment.

This is a place to dissect ideas, put information in its proper place, and make new sense of the world around us, tapping into business, medicine, history, sociology, and beyond. 

I’ll tell new stories. Not with broad strokes, but with the same precision and perspective that I bring to fact-based medicine: always sourced, always current, always backed by the best minds, and always slightly unexpected. 

So if you’re looking for popular opinion, look elsewhere. 

If you want conventional thinking, think of someone else. 

And if you’re seeking self-assurance, I can assure you that you’re in the wrong place. 

To everyone else desperate for smart, evidence-based discourse, I welcome you.