Food For Thought
Now that 2024 has wrapped, we’re taking a moment to reflect on the key shifts in grocery prices. From inflationary pressures to shifting consumer behavior, the data has told a compelling story—one that we’ve been proud to help our partners unpack with precision and confidence.
This year, Datasembly also introduced exciting new capabilities designed to empower retailers and CPGs with actionable, real-time insights. These innovations have already started reshaping how teams tackle pricing strategies, promotional planning, and competitive analysis.
Also, keep reading for a sneak peek into 2025—from our upcoming product enhancements to fresh ways we’ll help you stay ahead of the curve in this highly dynamic market.
2024 Grocery Pricing Summary
Pricing and promotions was front and center
While we have seen some cooling in inflation in 2024, there are some categories that have increased considerably, like eggs! How do we know this? Our Grocery Price Index.
Datasembly’s data reports actual grocery price changes because we collect the full market - more than 12 Billion weekly observations. Other Indices use weighted values of a select basket of goods and household services, making GPI the only source of actual grocery price changes - as they happen!
Here’s a little more. With grocery prices increasing in 2024, some categories were very dramatic. Leading the surge was the eggs category, which skyrocketed by 63.6 pts – a sharp rebound after a significant drop of -67.2 pts earlier in 2023. Other categories also saw notable increases too. Beef rose 9.5 pts while Alternative Meat climbed 7.6 pts. Baking increased by 6.0 pts, and Candy & Gum saw a rise of 5.5 pts.
2024 Product Highlights
Expanded Collection
We’ve set out to collect every product, from every store and this year, we significantly expanded our coverage. Here are a couple of key highlights.
New Retailers: We added collections for a number of new banners, including Piggly Wiggly, Trader Joe's, Dierbergs, Rouses, Schnucks, Reasor’s, Big Y, Tractor Supply, and Stater Bros.
Digital Coupons: We also introduced a new digital coupon collection across key banners, including Albertsons Corp, Kroger Corp, Target, Meijer, HEB, Hy-Vee, Shoprite, and more.
Expanded use cases
Many of our customers start with Datasembly for price intelligence, but expand into the suites where we built new enhancements like promotional intelligence and product availability.
Introduced a new Landing Page: We released a streamlined app interface to help you navigate pricing, promotion, and product availability suites with ease.
We doubled down on Promotions: Beyond our new coupon collection, we introduced deeper insights into promotional strategies, such as BOGO vs. dollar-off, and expanded item-level coupon collection with net-down pricing calculations.
More Data, Better Insights
We’ve built tools to help you uncover critical market trends:
Promotional Analysis: Insights into discount depth, promotional duration, promotional type and offer text.
MAP Compliance: Alerts for pricing violations, ensuring you catch issues before they escalate.
Distribution Trends: Fast tracking of new and seasonal product rollouts, helping you monitor availability at every distribution point.
Equivalized Pricing: Advanced algorithms for pricing comparisons, enabling evaluations like cost per pill or sheet of toilet paper.
New Features
Match Review Page: Simplifies team collaboration on product match approvals.
Explore Products: New pivoting functionality brings a step closer to high-level aggregations.
2025: What’s Ahead
Expanding Data Collection
Our mission continues to drive us:
Adding even more banners across new regional grocers and the addition of important hardgoods retailers as well.
Expanding redemption methods to capture a wider array of promotional savings.
Innovative New Analyses
We’re empowering you to act faster and smarter with:
Datasembly Hierarchy: A fast, granular categorization system to create instant access to changes across the market
Promotion Intelligence: Comprehensive promotional strategy insights, including shelf tactics and full discount evaluations.
Enhanced Distribution Tracking: New tools to help capture incremental points of distribution and monitor competitive item rollouts,
One-to-Many Matching: Enabling multiple matches for a single reference product to support complex product relationships.
Features to Delight
App enhancements: New aggregations and intuitive navigation to help you stay ahead of market trends.
Saved Reports: Start the year where you left off with the convenience saved reports.
The 2024 grocery landscape taught us just how dynamic things can get and helped us shape new advancements for you and your teams. We're excited about the opportunities that lie ahead in 2025, and at Datasembly, our mission remains clear: to provide you with the most accurate, real-time pricing insights to drive smarter decisions and greater success.
Stay tuned for more updates, thought leadership, and innovations as we continue to partner with you to shape the future of retail grocery. 2025 is going to be the best year yet!