Four Vs of Big Data — Volume, Velocity, Variety, and Veracity — applied to 10 application domains.

Visual chart showing each domain mapped against the intensity level of the 4 Vs

Interesting observations when we analyze the 10 diverse domains through the lens of the Four Vs of Big Data

1. All Domains Struggle with at Least One 'V'

2. Velocity is Rising Across Almost All Domains

3. Variety Dominates in Consumer-Facing Domains

4. Veracity is Most Critical in Regulated Industries

5. Volume ≠ Complexity

6. Tool Usage Shows Overlap

7. The Four Vs Drive Digital Transformation Priorities