Framework for Success: Marketing and Sales Alignment

I think that most B2B leaders across industries would agree that Marketing and Sales Alignment is a necessary transformation that needs to happen. This is a historical relationship that has suffered for many reasons. As more and more focus and information starts to be generated about this alignment, my fear is that executives will lose sight of what is important - the shiny object syndrome. Thus, it is my intent to help drive for clarity while using the great research and insights we get from industry experts. We can have all the greatest insights, research, and thought-leadership, however, if we can't make it actionable for today's leaders then it becomes useless. We need to focus on creating a framework for success.

Organizations without strong marketing and sales alignment are 2.1x as likely to see both marketing and sales teams struggling.  --Aberdeen Group, 2017

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