From glazed to amazed: The strategy behind bakery’s next big bites
From glazed to amazed: what do Texas-sized #doughnuts, sushi #pizza and @TikTok have in common? According to @Anne-Marie Roerink of @210 Analytics and @Tristan Kendall-Barros of @Roche Bros. Supermarkets, they’re all part of the evolving playbook reshaping the bakery aisle.
At the @American Bakers Association's 2025 Convention in Orlando, Roerink led a powerhouse panel decoding how bakers can turn #consumerinsights into craveable innovations - from coffee cake glow-ups to globally inspired doughnuts.
This is not your grandmother’s #bakery #strategy. It’s data-rich, social-savvy and built for impulse.
Curious what bakery's next big bite might be? You’ll want to read this.
#AmericanBakersAssociation #210Analytics #RocheBros #BakeryTrends #ConsumerInsights #RetailInnovation #FoodMarketing