From Search to Sale: Optimizing Your PDP for Humans and Algorithms
On Amazon, you’re not just writing for the customer, you’re writing for the algorithm. And it’s not easy.
The algorithm wants clarity and keywords. Your customer wants connection and confidence. And your brand? It has to show up consistently across every touchpoint from Amazon to DTC to Instagram.
Here’s how we approach this balancing act in a way that helps products show up and sell.
1. Use keywords to boost visibility without sounding like a robot
Yes, keywords matter. But keyword stuffing will kill your brand voice and turn shoppers off.
How we do it:
2. Write content that converts even if no one reads it
Here’s the truth: many shoppers don’t read all the words. They glance. They scan. Then they decide.
How we do it:
3. Create visuals that guide the shopper and reinforce the brand
Visuals are where the shopper really makes up their mind. Your words might convince the algorithm, but your images convince the human.
How we do it:
4. Make your Amazon presence align with your DTC and social channels
If your tone on Amazon feels different than your DTC site or Instagram feed, shoppers notice and it can create doubt.
How we do it:
Balancing the art of brand storytelling with the science of search optimization isn’t easy. But when you get it right, your product doesn’t just show up, it stands out.
On Amazon, the algorithm may help people find you. But it’s the human experience that makes them click “Add to Cart.”