From zero to… reasonable traffic stream story.

Our previous page was…

it just was - had contact info and some projects that we’ve made. Topped with vivid colors and neat icons - another digital agency website - just like many other agency sites at that time. What’s worse - it had almost no traffic with little to no leads. Given that we decided to try a new approach.

Into the out of the ordinary

We needed to go “blank” with all the preconceptions about modern website design. We tried to start from the void and work our way up. We’ve put aside UX reading patterns and classic web page layout and tried to invent something without any restraints. As we gradually added elements to the site it started to look usable, but still differed from your ordinary digital agency website.

So we have a website, what now?

We wanted it to go viral. Simply publishing something to the internet won’t make the cut. We’ve analyzed the situation, and with limited funds and high expectations we decided to submit it to design contests, catalogues, blogs, etc. Of course Awwwards and FWA were the place to go (finally we forgot to submit it to FWA). If you would like to get the full list of our submissions give us a shout in comments. Then, just like this, it started: our site was recognised with an honorable mention from Awwwards and blogs from all around the world (USA, Europe, China) posted about our wacky web design.

Anybody can do that.

Yes and that’s the point. Don’t hesitate and just go out there, break some rules and with a reasonable strategy you’ll gain recognition. Since we’ve published our website we have a steady stream of traffic and that lasts for over a year now. Apart from that we’re receiving business proposals from all round the world: USA, Hong Kong, Australia, Belgium, Norway, Sweden and of course Poland (Yes, we’re based in Poland). And that was achieved with a marketing budget of less than $100. 

What’s in it for you?

That just proves that nowadays everything is possible. From no traffic to international recognition and high-profile leads. If you think that this is impossible just get rid of all assumptions, try to look at it from a different perspective. If you would like to learn more about our journey, get some advice or just exchange thoughts feel free to contact us. Of course we can devise a clever marketing strategy for you or your company too. Just give us a shout and let’s go out of the ordinary. 

About us:

At Oxymoron we help people get out of the ordinary results. We specialize in UX, UI, web design, digital and social media marketing. If you want to talk about getting out of the ordinary results you know what to do ;)

www.oxymoronagency.com