Genius Sports appoints Drew Simon from CBS to lead enhanced broadcast strategy delivering data-driven altcasts on the world’s biggest leagues

• Simon appointed Genius Sports’ new Director, Content, to oversee the continued development of augmented, data-driven broadcasts

• Genius Sports powers immersive altcasts including the EA SPORTS Madden NFL Cast, NBA 2K25 DataCast and the Premier League Data Zone

• Simon joins following over a decade at CBS, where he most recently served as Senior Director, Graphics Production and Technology Innovation

Genius Sports Limited (“Genius Sports”) today announces the appointment of sports broadcast innovator Drew Simon as its new Director, Content. In this role, Simon will lead the company’s content strategy across data-enhanced broadcasts, helping to drive immersive viewer experiences for global sports audiences.

Genius Sports is the official data, technology and broadcast partner to some of the world’s largest leagues and broadcasters. Through its next-generation sports data and AI platform, GeniusIQ, it powers award-winning immersive, themed broadcasts for the NFL, Premier League and NBA, working alongside CBS, NBC, ESPN and others.

With over a decade’s experience at CBS, Simon brings deep expertise in televised and streaming sports production, operations, technology, and workflow. This includes analyzing the broadcast market and customer trends to propose new programming concepts for enhanced viewership numbers and experience. Notably, Simon was a key member of the CBS team that worked alongside Genius Sports to devise, build and launch RomoVision on NFL broadcasts, which won the 2022 George Wensel Technical Achievement Sports Emmy.

In his new role, Simon will spearhead the creation of innovative broadcast forms and help to develop new and innovative advertising inventory that enables brands to own key moments of the live sporting action and build deeper fan connections. During the 2024 NFL season, Genius Sports partnered with the Los Angeles Rams to power augmented in-game highlights, sponsored by Verizon to fans within SoFi Stadium.

Drew Simon commented: “I’m thrilled to join Genius Sports at such an exciting time in the company’s history. Having watched Genius grow as a client at CBS Sports, I’m now eager to leverage its cutting-edge tools and expertise to drive new innovations that transform how fans experience sporting events.”

Matt Fleckenstein, Chief Product Officer at Genius Sports, said: “We are delighted to welcome Drew Simon to this key leadership role. His extensive experience delivering cutting-edge broadcast content that entertains and engages millions of sports fans makes him the ideal person to take our content strategy to the next level. Drew will play a critical role in expanding how we deliver next-generation broadcast experiences across the world’s biggest leagues and unlock immersive advertising opportunities for our sports partners.”