Gentrification - Innovation Districts
Trinity Bellwoods Park Graffiti, Toronto

Gentrification - Innovation Districts

Post-Traumatic Growth and Antifragility — or Just More Gentrification?

Over my career, I’ve watched gentrification reshape the places I’ve lived and worked—starting in Whistler, then Hornby Island, Vancouver’s Downtown Eastside (especially Strathcona), and West Vancouver. These neighbourhoods were once vibrant, affordable hubs for creatives (AKA the cool kids) who built authentic, lively communities.

Witnessing firsthand how gentrification is socially engineered, marketed, and monetized—after the "cool kids" make these neighbourhoods trendy—has been both eye-opening and deeply troubling, especially seeing how gentrification ultimately snuffs out innovation.

What’s caught my attention now is a new chapter unfolding: the rise of so-called “innovation districts”—a term eagerly adopted by property developers and public pension fund managers around the world. It feels like public institutions are being rebranded as the new centrepiece, echoing an old playbook that once used golf courses and ski resorts to sell real estate.

What’s even more striking is how confidently some investors assert—especially in their public relations—that merely developing real estate near a university or hospital will somehow spark innovation through osmosis. It’s a notion that feels both politically and publicly misleading, particularly to those who’ve actually committed to being innovative, AKA the cool kids!

This makes me wonder if it’s time for a hard retrospective—to capture the lived realities and lessons of modern gentrification before this latest wave fully takes over and erases any real potential for these districts to mean something more than just clusters of shiny new landscaped spaces improperly named.

The question is this: Beyond real estate development and rising tax revenues, what would it truly take to build seventh-generation careers, lasting headquarters, preserved domestic wealth, local economic sovereignty, sustained and accelerated innovation, and a thriving culture of entrepreneurial leadership—all while keeping the cool kids engaged and anchored within gentrified neighbourhoods?

Let’s be honest—too often, what we call innovation districts are just flashy public relations campaigns. They hand over our social license for tax dollars, celebrate with ribbon cuttings, and run slick marketing campaigns that pad real estate profits—while the actual innovators get left out in the long run.

What’s even more urgent is exposing the cycle where our own public pension funds pour millions into real estate developments leased to foreign-owned multinational corporations—while local economies and vital public services quietly erode under outdated public governance and inattentive public leadership. Take Vancouver’s former downtown federal post office: a polished ribbon-cutting event with no vision for Seventh Generation principles or meaningful public governance.

Reimagining innovation districts before it’s too late means having public leadership strong enough to anchor gentrification around local living economies—simply because when these foreign-owned multinational corporations inevitably pull out, they hollow our communities and leave them fragile. We’ve seen it happen far too often, yet we keep repeating the cycle. Why?

Toronto’s MaRS Innovation Centre is another striking example of public investment wrapped in a polished political public relations campaign. Despite its hyped-up image, doubts linger about its real value to taxpayers and its actual impact on innovation—just step inside and see for yourself. Ask: Is MaRS really more than just office space dressed up with buzzwords with a Starbucks at the entrance—enough to justify inflated executive salaries for what often feels like little more than a leasing agent on any given day? Don’t get me wrong, it’s a cool office building in a great neighbourhood, but if it were simply called the MaRS office building without the hype, entrepreneurial founders would likely find it far less grating to their sensibilities.

Here’s the crux: Can we genuinely call these “innovation districts” without rolling our eyes when there’s no innovation or cool kids to be found? Or is “gentrification-as-innovation” just the latest public relations tactic—repackaging the same old gentrification playbook under a trendy new heading for property developers and public pension fund managers to secure social license?

What might a principled “as-is vs. to-be” gap analysis reveal about tackling gentrification while safeguarding innovation spaces and keeping the cool kids rooted? This once-in-a-generation moment offers policymakers a rare opportunity to rethink how we leverage our public institutions to drive real productivity. It’s a chance to even embrace post-traumatic growth and anti-fragile, community-centred leadership through gentrification—reimagining gentrifying neighbourhoods as true innovation districts, grounded in local economic sovereignty and stewarded by seventh generation principles and accountable public governance.

Consider asking ourselves:

  • Which "cool kids" are truly equipped to shape the future of innovation districts—beyond leaving the vision solely to real estate investors?
  • What would a root cause analysis reveal about the long-term, multi-generational impact on innovation ecosystems?
  • What compels creatives, artists, entrepreneurs, and innovators to stay, thrive, and invest in the long haul?
  • How can hospitals, universities, and other public institutions become real catalysts for meaningful, sustained innovation?
  • Are real estate developers ready to embrace servant leadership—trusting creatives and entrepreneurs to unlock collective potential?
  • How can public leadership remain relentlessly focused on nurturing leadership to keep innovation districts magnetic for the next generation of cool kids?
  • When do anchor corporate tenants contribute to—rather than dominate—innovation district ecosystems?
  • What if a venture builder became the true heartbeat of the district, not just a tenant but a living engine of growth?
  • How can we pioneer hybrid models that blend for-profit and nonprofit energies to achieve deeper, more inclusive impact?
  • What alternative capital stack strategies would attract and retain both international and domestic researchers and change makers, year after year?

One thing is crystal clear: dropping new buildings into neighbourhoods and labeling them “innovation districts”—even when they’re beside hospitals or universities—is just another public relations mask for gentrification. It’s no different from using golf courses or ski resorts to boost real estate sales. This cycle has to end if we’re serious about breaking free from self-gaslighting, unblocking genuine innovation, and allowing real, net-new productivity to take root in our communities.

Because today, the reason so many of us are rolling our eyes at our elected officials is obvious: relentless gentrification being driven by the spoils of international white-collar crime—regardless of how polished the public relations spin may be is unfolding all around us, accelerating rapidly, and closing in quickly. Now more than ever, as we navigate the emerging economy, we need authentic, principled entrepreneurial public leadership to truly unlock the potential of our public investments—especially when innovation and productivity hang in the balance.

Clarifying questions are most welcome in the comments or you can email me at: info@peterelkins.ca anytime.

Peter Bruijns

My opinions are my own.

2mo

It is a good article but the idea of gentrification isn't really all that relevant I don't think. MaRS as an example. It was always a real estate play with a small innovation scheme below it. Pretty well thought out and reasonably well executed. Whenever I go there for events or meetings I do sense an element of innovation because the mix of people evident everywhere is intriguing. I never see the numbers for MaRS so have no idea of its overall innovation impact but I feel like it is there and from the outer rim where I run an innovation centre we feel value from MaRS and therefore included. True innovation zones are led by the geeks, wonderers, artists and creatives. They tend to organically gravitate to some place and make that place cool because of them. Creating cool requires impulsive, boutique and casual development cannot possibly be created by Toronto developers. It is organic contributors who do that. You could map out how and where this could be created using demographic mapping tools but then you need to attract a critical mass of interesting personalities. Artists are the most interesting of these demographic niches. They are the ones most creative at evolving space and culture.

Hinesh Chauhan, MM-I CDS® CD

Fractional COO | Award-Winning Expert in Project Delivery & Risk Management | Ex-Military Officer with 25+ Years of Experience Driving Innovation and Efficiency in SMEs

2mo

Powerful article, Peter. Direct funding for founders is bold - but can government handle the risk of picking true winners? I question the true objectivness of every level of government, and what evidence they rely on to make these significant, long-term decisions. Often the greatest leverage lies in intermediaries who broker capital, build coalitions, and simplify complex systems. A balanced model with ecosystem enablers and founder-level funding may offer the best path to innovation-driven economic sovereignty. What safeguards or metrics would you propose to balance risk and impact? Do you thinking bringing in the Federation of Canadian Municipalities has merit?

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