Give the Power Back – What If LinkedIn Let You Control the Algorithm?
For years now, we’ve lived in a professional world curated by someone else’s algorithm.
You log into LinkedIn, and your feed is already decided: what to see, who to hear from, and what content gets priority. But what if that wasn’t a given? What if you could design the logic behind your own professional experience?
Imagine a LinkedIn where each user had control over the algorithm that shapes their feed, their notifications, their job suggestions, and even the ads they see. Not just in vague settings menus—but real, functional control over how the system prioritizes what matters to them.
Too radical? Maybe not.
A More Personalized, Less Predatory LinkedIn
Today’s LinkedIn feed is optimized for platform metrics, not human utility.
The more time you spend scrolling, the more ads you see. The more you click, the more content you’re fed to keep you clicking. But none of this necessarily aligns with your professional goals—or your sanity.
Want more thought leadership and less humblebragging? You can’t.
Want to mute sales pitches and elevate mentoring content? Good luck.
Want to prioritize actual expertise over viral reach? Not an option.
LinkedIn’s current algorithm is a black box. It’s optimized for attention, not intention.
What User-Controlled Algorithms Could Look Like
Let’s be clear: I’m not advocating that everyone write Python scripts for their feed.
I’m saying we should be able to choose or design logic that governs how LinkedIn works for us.
1. Feed Modes – Like Spotify for Professional Content
Let users toggle between “modes” such as:
Deep Learning Mode (long-form posts, high-credibility content)
Job-Seeking Mode (career advice, recruiter visibility)
Brand Builder Mode (visibility optimization, trend participation)
Stealth Mode (quiet observation, zero-sell zone)
These modes could reshape the ranking algorithm and platform signals without requiring technical input.
2. Explainable Feeds
Every post you see should come with a “Why am I seeing this?” option.
Just like Google explains search results or YouTube offers algorithmic insights, LinkedIn should show which factors—connections, interests, engagement similarity—brought that post to your screen.
Trust comes from transparency.
3. Signal Sliders – Let Me Tune the Noise
Imagine a simple dashboard:
Turn up: Original research, peer commentary, leadership content.
Turn down: Promotional posts, low-effort virality, company news.
Give us sliders or toggles—not just mute buttons. We don’t want to silence voices. We want to fine-tune relevance.
Why This Would Actually Help LinkedIn
At first glance, this looks like a monetization risk.
Fewer sales pitches, fewer promoted posts = less ad revenue? Not necessarily.
Done right, this could actually:
Increase user trust and time-on-platform (because the content is better)
Improve conversion rates for ads (because targeting becomes consensual)
Boost premium subscriptions (people would pay for feed control)
Attract high-value users back into active engagement
People don’t leave platforms because there’s too little content.
They leave because it feels manipulative, irrelevant, or exhausting.
A Safe, Structured Rollout
If LinkedIn fears opening the floodgates, here’s a compromise path:
Phase 1: Offer pre-set Feed Modes.
Phase 2: Introduce an “Algorithm Control Panel” with toggles and sliders.
Phase 3: Partner with thought leaders and communities to design trusted “algorithm presets” (e.g., a “VC Lens,” a “Mentorship Focus,” or “Policy Radar”).
Phase 4: Eventually, open up a plug-in marketplace for algorithmic overlays—reviewed, certified, and opt-in only.
This creates innovation without anarchy.
The Real Value Shift: From Interruption to Intention
In a world increasingly shaped by AI, what we don’t see matters just as much as what we do.
And right now, too much of LinkedIn is shaped by engagement bait, sales pressure, and professional posturing.
By giving users control over the algorithm, LinkedIn would shift from a broadcast platform to an intention platform—where each professional journey is shaped by purpose, not popularity.
Let us choose what we want to see, why we want to see it, and how much of it we want.
That’s not just good UX.
That’s the future of trust in professional platforms.
What do you think? I'm going to be launching a survey to complement this article. Would really appreciate it if you weigh in.
Strategic Marketing Leader | Driving Engagement, Growth, and Revenue | Broad Hands-On Experience | Advocate for AI
3wIt's a fascinating article Mark Stouse, and makes a very compelling case for transforming LinkedIn into an “intention platform”. I love the idea of users actively shape what they see and, just more importantly, what they don’t. Empowering professionals with transparent, customizable algorithms could shift engagement from passive consumption to purposeful interaction, building stronger trust and relevance in their professional networks.
author and retired engineer
1moHere's an idea that would explode... Create an AI app that will block all posts on social media with political content and you will sell a million copies in the first second. Call it Barf Bag!
Founder & Head of Strategy
1moThis is all assuming someone will actually objectively identify and label that content, which would be the user. A lot of the b.s. is actually coming from people with a 'linkedin top voice' label or people who have a major following (of bots) all applauding dumb stuff.
Research-Practitioner in Craftsmanship & Digital Transformation | AI Ethics | Embodied Cognition & Adaptive Skill Building @ Scale
1moThis is one of your sharpest provocations yet, and I appreciate the care you’ve taken to keep it both visionary and practical. That said, I keep wondering: are we being handed real agency… or the appearance of it? Sliders and feed modes sound empowering, but without transparency into how those signals are constructed—or recourse when the system misfires—they risk becoming a kind of toddler steering wheel: something that keeps us busy while the platform keeps driving. [reminds me of omniture back in the 00's] You’re naming a crucial shift here: from attention to intention. But intention without structural accountability can easily turn into personalization theater—especially on a platform that shapes access to employment, opportunity, and visibility. Because it’s you raising this—not a critic lobbing from the sidelines—I’m hopeful. You know how to hold risk, trust, and business value in the same frame. I’d love to see this conversation push even further: not just toward feed flexibility, but toward shared governance of the algorithm itself. Appreciate the spark.
Independent LinkedIn® Specialists ╿ Corporate & 1:1 Coaching ╿ Clients in 21 Countries ╿ Top International 50 ╿ ALL Coaching Is Customized ╿ LI Speaker ╿ Conference Attendee Value-Add: Onsite Profile Evaluations
1moAs with any post this insightful, it made me think, Mark Stouse, and it didn't take me long to agree! That type of choice would be ideal for many of us. Alas, LinkedIn will always view options with 'return' in mind - and usually at the top of their priority list.