Going For Gold #001 - The Golden Idea

Established in 2015 by two school friends, Au Vodka has swiftly risen to become the most sought-after vodka brand worldwide, instantly recognisable and known for our disruptive marketing.

Jackson and Charlie, two entrepreneurial friends from school, spotted a gap in the vodka market for a bold brand.

In an industry dominated by clear and frosted bottles nothing truly captured attention.

They set out to create a high-end vodka brand that today defines the word, disruptive.

After months of carefully refining the plan, they came up with the golden idea.

The goal was to get the gold bottle into the hands of the most influential figures around the world.

Hundreds of direct messages were sent to key individuals, but one response would prove to be a game-changer.

That crucial message reached Charlie Sloth, a globally recognised DJ who has played a major role in shaping the UK’s urban music scene for the past two decades.

When Charlie Sloth came across the DM from Jackson and Charlie, he instantly resonated with their branding and vision.

With his deep roots in the urban scene, he brought a vast network of connections and industry expertise, perfectly complementing Jackson and Charlie's entrepreneurial drive and branding strategy.

Together, they set out to make a major impact. To break the US market.

Charlie Sloth eventually came on board as an investor and director, and the rest is history.

From just making enough money to pay for petrol to selling £42,500,000 over the past 52 weeks is truly mind-blowing!

But how did we really get to where we are today?

It wasn’t all smooth sailing,

There were plenty of roadblocks and mountains to scale.

As Jackson Quinn said in a recent TikTok video:

"I'm really proud of the decisions we made early on in our journey. If we didn't make those decisions at that time, we wouldn't be where we are today."

From starting out in our original HQ...

To our new 60,000 square-foot investment, which includes a nine-hole mini-golf course, a private chef, an Au maze, and so much more planned for the future!

We are extremely proud of the journey so far but as we continue to 'Go for Gold,' we are far from finished, we’re just getting started.

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