Google’s Screen Strategy
In an interconnected world, phones, TVs, and tablets reign supreme with their ability to access web and streaming services. Google has launched new connected TV (CTV) ad updates, allowing organizations to reach their target audience right in their homes.
One significant addition to these updates is the expansion of partnerships, enabling more placements across streaming providers, including Netflix. This extended reach means nonprofits can connect with their audiences without having to worry about targeting through different channels.
Another enhancement to Google's CTV ads is the ability to capture audience attention during "tentpole" moments such as live shows and sports events. Organizations can take advantage of popular content, which could significantly expand their marketing efforts.
Google Display & Video 360 campaigns now integrate with Tubi and Spotify for video and audio ads, while you can also place ads within Roblox to reach gamers with video advertisements. This expanded reach can creatively showcase your cause or mission in front of platforms that traditionally might not have been reached. With these updates, organizations can expand video campaigns across high-exposure areas.
With YouTube maintaining its dominant position at the top of streaming services, it would be prudent to use these new updates to attract your audience to your cause. The best part? It requires nothing more than reaching them right where they already are—at home.