The Happy Pear

Hello, my name is Kaleb Patterson and I am currently a Business Marketing student in MTU. This course holds a variety of different modules to complete. One of them is Digital Context and for one of our assignments we were asked to write an article talking about a local business that creates great content which engages with their audience.

The Happy Pear are without a doubt one of the best brands for really utilising Instagram in every aspect. They are super fun as well as being informative and they even plug their brand quite a lot without coming across as too ‘salesy’ (a rare talent). You’ll notice they often play with food items to create eye-catching and creative photo compositions.

The Happy Pear also reply to nearly every comment on each Instagram post to engage with their audience and to get valuable feedback which is key to growth. The Happy Pear are exceptionally good at marketing their brand and being able to advertise themselves without coming across too ‘salesy’ as I said before. The Happy Pear began in our Greystones shop, in 2004. Dave and Steve had a dream of making the world a healthier and happier place, and they started by opening a simple fruit and veg shop in their hometown. Their passion for plant-based food led them to open the cafe a year later, and now, 14 years on, the shop and cafe continue to be a hub of community, delicious plant-based food, and positivity, for locals and visitors alike.

Their Social Media presence is beyond excellent, they are heavily involved on all platforms showing their healthy recipes, exercises and stunning views from all around Ireland. They have a loyal and interested following across several social media channels.

So far, they have been very successful. The Happy Pear received the Irish Cookbook of the year award and sold 100,000 copies in 2016. The Happy Pear also tend to collaborate with some seriously big stars such as Joe Wicks and Russell Brand. Even Michael D. Higgins pops into their restaurant for a bite to eat every now and then. When you put The Happy Pear and a company with a huge social media platform such as Chipotle who grew exponentially on social media recently. Chipotle was one of the first brands to take a chance with TikTok, but it’s an investment that’s paid off for the restaurant chain. Most of its content involves the TikTok trend of challenges. Its first, #ChipotleLidFlip, generated over 240 million views on the platform. Its second, #GuacDance, was even more successful with 430 million video starts in six days. By creating fun and unique content on TikTok, Chipotle has once again become relevant to younger consumers, succeeding in engaging them in this increasingly popular channel. Chipotle announced digital sales growth of 88% and revenue growth of 14.6% to $1.4bn. In conclusion I believe The Happy Pear are doing a great job at creating good content which engages with their audience. They are pro marketers putting their skills to work.