How the Current Economic Climate is Affecting Consumers

In this special solo cast episode of the Chanel Mastery podcast, Kristin dives into the level setting we’re seeing in the business landscape and, more specifically, in the outdoor recreation industries as we head into one of the largest buying periods of the year. Kristin touches on consumer spending trends, the economic slowdown, held inventory, and the important months ahead that can not only shape how we finish this year and plan for 2023.

Transcript Excerpt from Episode 190 with Kristin Carpenter

"Welcome back everyone to a brand new season of the Channel Mastery Podcast and to season eight, The Ocho. Honestly, I'm not even sure what season we're on. We've been producing the show for five years now, but I just like saying The Ocho so we're going to go ahead and say it's season eight. My name is Kristin Carpenter. I'm the founder of Verde Brand Communications and the host of the Channel Mastery Podcast. So stoked to be here with you today. Verde is the presenting sponsor of Channel Mastery. You can check out our incredible clients, our awesome team and our services that support our specialty outdoor recreation clients at Verde Brand Communications.

So I'm recording this show just at the end of July. It'll air August 1st, 2022. And there is so much going on in our businesses with the economy and with the world. And all of these are factors influencing our consumer today. I have to say, there's not a lot out there for us as specialty business leaders to lean on as far as resources go that are tailored especially for us right now through such a complex time. And that's why we're doing Channel Mastery. We're here to bring you your business resources and analysis insights, everything tailored for specialty brands operating in the outdoor recreation space. So taking the macro trends and making them relevant and actionable."

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