How Do I Build My Personal Power?

By Sally Oddy

If you want to elevate beyond where you are, you have to move on from the mindset conversation.

Not because it isn’t useful. But because it’s incomplete.

Mindset is important, yes – but it’s been commodified into cliché. And for women building businesses in 2025, mindset isn’t enough to carry you to the next level.

If you’ve found yourself stuck in patterns of sabotage, self-doubt, comparison, or chronic second-guessing, it’s not just your thoughts that need shifting.

It’s your Personal Power that needs rebuilding.

Why mindset alone doesn’t work

We’ve been taught to “fix our mindset” when we feel fear.

To repeat affirmations. To journal it out. To reframe the doubt.

But what if the thoughts aren’t the problem?

What if the problem is that we’ve been trained, taught, and conditioned to hand over our power – one micro-moment at a time?

Because that’s what I see over and over with female founders:

• Power leaks every time they ask someone else to validate their next move.
• Power leaks every time they underprice out of fear of being too much.
• Power leaks every time they shape-shift their message to avoid being judged.

It’s not always dramatic. In fact, it’s often so subtle, so habitual, you don’t even realise you’re doing it.

I didn’t.

For years I was leading a successful business – on the outside. But internally, I was constantly asking:

“What do they think of this?” “Is this too bold?” “Should I wait until I’m more ready?”

Those are not strategic questions.

They’re signals of power disconnection. And that’s not a mindset issue. That’s a personal power issue.

What is Personal Power?

Personal Power is the inner authority that says:

“I trust myself to lead. I choose to back myself. I move before the world claps”

It’s not loud. It doesn’t hustle. It’s not something you turn on for the camera.

It’s the deep, grounded presence you feel when you:

• Say no to the wrong opportunity without guilt
• Raise your prices from alignment, not apology
• Post the bold message without needing validation
• Trust your decision before you see results

And if you’ve never felt that before — it’s because you were never taught how to build it.

We’re taught how to please. How to perform. How to wait to be picked.

But no-one teaches us how to hold power. To choose ourselves. To move in alignment with our values, not in response to other people’s expectations.

Until now.

How do I build my Personal Power?

You build it the same way a muscle grows: with conscious, consistent tension.

You stretch into it. You practise it. You stay in the discomfort of it until it becomes normal.

Here’s what that actually looks like:

1. You catch the moment you want to outsource your authority.

And you pause. Then you decide from within.

That might mean not sending the “just checking” DM. Not posting the poll to see what your audience wants. Not asking your coach for permission.

2. You define your standards and raise them.

You get clear on what you are no longer available for:

• Clients who drain your energy
• Prices that don’t reflect your value
• Content that dilutes your message

Personal Power is felt most in your boundaries.

3. You develop rituals that root you back into your identity.

Because your power is connected to who you believe you are. And if you’re constantly shifting shape to be liked, you’re not rooted. You’re reactive.

Daily identity anchoring is essential. Ask yourself each morning:

“If I fully trusted myself today, how would I speak, show up, price, sell, lead?”

Then practise showing up from that place – even if no one claps.

4. You stop making power conditional on outcomes.

You stop needing results to feel powerful. You lead without proof. You move as the woman who already is, not the one who’s hoping to become.

This is the rewire. And it changes everything.

What happens when you do this work?

You stop spiralling every time someone unsubscribes. You stop doubting your brilliance because one post didn’t land. You stop building your business from fear and start leading it from conviction.

And that’s when things start working. Not because you worked harder. But because your energy changed. Because your frequency became rooted in truth, not approval.

That’s what personal power does. It recalibrates your presence. It aligns your actions with your identity. It makes you magnetic – not by strategy, but by sovereignty.

This is what we need more of in this industry. Not more content. Not more Canva carousels. Not more hacks.

More women in their power.

Want support building this?

This is the foundational work we do inside The Obvious Choice.

Originally I was going to lead with Mindset as Module 1, but ultimately you don’t become The Obvious Choice by having the same stale self-sabotage conversations over and over again.

You become The Obvious Choice by reclaiming your power and never handing it back.

We officially open doors on June 11th. Our presale is now on for £222. The full price rises to £2,222 after summer.

If you’re ready to stop tweaking your strategy and start trusting your voice – this is your next move.

Click here to activate the version of you who leads.