How Epoch entered a new epoch… 

This article was written by Epoch’s Chief Executive Officer, Theron Bigland

Safe to say, the past year or so has been an era of change.  

Our new-look board has bedded in. We’ve won some exciting new clients. And, most recently, we’ve given ourselves a subtle-but-thorough branding refresh. 

From a refocused strategy to a tweaked tone of voice, an updated identity to a brand new website and film. It’s been an exercise in consolidation, clarity and the kind of brutal single-mindedness that we find ourselves forever reminding our clients to follow – but can prove so tricky to do when the tables are turned.  

But all that effort and energy, blood, sweat and spreadsheets has got us to a point where every inch of our brand now has our essence imbued within it. 

Renewing our positioning 

Naturally, we started with our strategy. Putting people first has been a mantra that we’ve lived by for years – and that wasn’t about to change. But it did need defining. We’re certainly not the only agency that claims to put people at the heart of their creative, but the reality is, we do so much more than that. We dig deep. We delve into their lives to discover what they truly love. What they truly hate. Their ambitions, their anxieties, their desires, their doubts, their dreams.  

And that’s how we make brands matter… We craft creative that connects.  

We build brands that build bonds.  

As Alex Murrell , our Strategy Director puts it,


“In an industry so often characterised by ego and bravado, ‘putting people first’ has been our subtle but strong rally cry. It’s not about us. It’s about the brands we build and the people they serve. With our new positioning, we’ve taken this one step further. We’ve articulated the ultimate benefit, for our clients, of this approach.” 

Refreshing our identity 

To better reflect our new emphasis on connection, we wanted every element of our brand identity to communicate closeness, warmth and real, raw, human emotion – the highs, the lows, and everything in between. From our TOV to our photography, our palettes to our assets, wherever people encounter us, we want them to genuinely feel something. More than recognition, we want resonance.  

In the words of Creative Director Vix Hansard ,  


“We get people. We truly connect with them. We take the time to listen, to observe, to understand not just what they do, but why they do it. And it’s only by understanding this behaviour, that we can build creative work that truly resonates. And it’s this idea that lives in the soul of our new brand identity.” 

Rebuilding our website 

Our website has always been simple. A contact page if you want to want to work with us, and one for if you want to work for us. With the support of fellow local agency Fiasco , we created a new site that stays true to that simplicity but with a little more to delve into. Now featuring a handful of recent projects that have proven to have connected with consumers and the key info about our Epoch Academy (our commitment to bringing the next generation of talent into the industry) – it's single-minded, focussed and free of any unnecessary fluff.  
We practice what we preach.

Final thoughts

Anyone that’s ever worked in branding will tell you that the hardest job is branding yourself. Upholding objectivity. Sticking to self-imposed deadlines. Allowing yourself to let go. And as we found – all of that is true. But as we also know, when you build your brand from a strategic starting point – a core purpose – it makes all that follows ‘make sense’.   

From the amazing team that we’ve built up over the past 33 years to all the incredible work that we deliver. Creating meaningful connections is at the core of everything.