How to Find Problems That Become Winning Business Ideas

They say if it bugs you, it must be a problem worth solving, unless it’s your broken coffee machine, then maybe just get a new one.

Ever get frustrated by something that just doesn’t work? That little annoyance might just be the next big business idea, because if something bothers you, chances are it bothers others too. 

According to a  recent study,  42% of startups fail because they solve problems that no one really cares about. So, what’s the secret? The best business ideas come not from reinventing the wheel, but from fixing the everyday issues that bother us all.

1. Spot the Problem by Paying Attention

Many say, "If it bothers you, it probably bothers others." Start by noticing what irritates you on a daily basis. Ask yourself:

• Has this problem been solved?
• If yes, why am I still bothered by it?
• If NO, what would a good solution look like?

For instance, if you keep getting frustrated with a clunky app or a slow service, that could signal a gap in the market. The trick is to look beyond your own experience and validate it with real-world insights.

2. Research: Listen to What People Are Saying

Dive into conversations on social media, forums, or even simple surveys. Use tools like SurveyMonkey or Mailchimp to collect feedback on common pain points. 

It could be kind of frustrating scratching your own itch, then you realize that if it annoys you, it likely annoys a whole crowd. The key is to find that starving crowd who is willing to pay for a better solution.

When customers are already buying a product or service, it’s a clear sign that the problem is worth solving. Instead of trying to invent a problem from scratch, look for areas where current solutions fall short.

3. Learn from Others and Their Failures

Some business coaches advise against chasing brand-new problems that haven’t been solved before. Instead, focus on improving what already exists.

Don’t reinvent the wheel, rather find a business model that’s proven successful and figure out how to make it better.

Ever noticed how many startups emerge by tweaking an existing idea? Even giants like Amazon and Airbnb started by addressing everyday frustrations in innovative ways. Take a step back, study failed products, and ask:

• What went wrong?
• How could it be fixed more effectively?

4. Mix It Up: Use Multiple Methods

Not every problem is visible at first glance. Some require you to immerse yourself in the environment. Talk to different groups like the Millennials, Baby Boomers, even your local community. Observe their daily habits, listen to their complaints, and pinpoint recurring issues.

Finding problems by living your life and networking beats endless brainstorming sessions,

Sometimes, you just have to get out there, live an adventure, and let the problems reveal themselves.

✍

Yours,

Yemi Solves.

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