How to Leverage Instagram Pin, LinkedIn Featured, and More to Showcase Your Brand’s Most Important Content

When users visit your brand’s social media profiles, you only have a few seconds to make a lasting impression. This is where content pinning features like Instagram Pin, LinkedIn Featured, and X or Facebook Pinned Posts come into play. These tools allow you to strategically highlight your most important content—whether it’s a new product launch, a major campaign, or a key message—ensuring it’s the first thing visitors see.

But how do you make the most of these features to serve your key content effectively? Here’s a guide to help you optimize pinned content across platforms and keep your profiles fresh, relevant, and engaging.

Why Pinning Content Matters for Your Brand

Pinning content is one of the most powerful ways to control the narrative on your company’s social media profiles. Whether it’s Instagram, LinkedIn, Facebook, or X, pinning allows you to highlight what matters most right now. This means you’re not relying on the latest post in your feed to represent your brand. Instead, you’re strategically showcasing content that aligns with your current business goals.

By leveraging pinned posts and featured sections, you can:

• Deliver key messages immediately to profile visitors.
• Keep evergreen content visible, even as new posts push down your feed.
• Highlight important campaigns or promotions for extended visibility.
• Ensure visitors see timely and relevant content without scrolling.

What Should Companies Pin on Social Profiles?

Here’s what companies should focus on pinning across different platforms to make sure their key content is always front and center.

1️⃣ Instagram Pin: Showcasing Your Most Relevant Content

Instagram’s pin feature allows you to pin up to three posts at the top of your grid, ensuring they get maximum visibility.

What to Pin: Pin high-performing posts or content that aligns with your current goals. This could include:

• Product Launches: Pin posts that introduce new products or services to ensure your audience stays informed.
• Customer Testimonials: Showcase reviews or success stories to build trust with new profile visitors.
• Brand Values or Company Story: If you have a post that explains your brand’s mission, culture, or history, pin it to create a strong first impression for visitors.

Pro tip: Refresh your pinned posts regularly. As new products or campaigns come out, rotate older content off and replace it with the most up-to-date and relevant information. This keeps your profile dynamic and engaging.

2️⃣ LinkedIn Featured: Highlight Key Achievements and Content

The LinkedIn Featured section allows you to pin articles, posts, or media, giving companies a prime spot to showcase their best work or most important updates.

What to Feature:

• Case Studies or Success Stories: Feature content that shows how your brand solves problems or delivers value to clients.
• Media Mentions or Awards: Highlight positive press or awards to build credibility and social proof.
• Educational Content: Pin webinars, thought leadership articles, or white papers that demonstrate your expertise.

Pro tip: Make sure to keep this section updated with your most relevant and timely content. If you recently published a major report or partnered with a high-profile client, make sure that’s what visitors see first.

3️⃣ X Pin: Keep Key Messages at the Top of Your Profile

X’s pinned tweet feature allows you to pin one post at the top of your feed, making it a perfect spot for urgent or important announcements.

What to Pin:

• Big Announcements or Product Launches: Pin tweets that introduce new features, products, or services so they stay visible, even as new tweets roll out.
• Promotions or Events: If you’re running a promotion, contest, or event, pinning a tweet helps ensure it gets maximum exposure.
• Brand Milestones: Celebrate your company’s achievements, such as reaching a follower milestone or anniversary, by pinning these key moments.

Pro tip: Include a call-to-action (CTA) in your pinned tweet. Direct users to sign up for an event, visit your website, or download a resource. Tweets with CTAs drive more engagement, making them perfect for this high-visibility spot.

4️⃣ Facebook Page Pin: Extend the Life of Important Posts

On Facebook, you can pin a post to the top of your Page’s timeline. This feature ensures important updates don’t get lost in the daily flow of content.

What to Pin:

• Videos or Product Demos: Pinning video content like product demos or explainer videos gives your visitors an immediate sense of what your brand offers.
• Company Announcements: Important company updates, new hires, or changes in business operations should be pinned to keep visitors informed.
• Community Engagement: If your brand supports a cause or is involved in community projects, pinning posts related to these efforts can build deeper connections with your audience.

Pro tip: Like X, Facebook pinned posts should include a strong CTA. Encourage visitors to like your page, subscribe to your newsletter, or participate in a promotion.

How to Maximize the Effectiveness of Pinned Content

To make sure your pinned content delivers the results you want, follow these best practices:

1️⃣ Align Pins with Your Business Goals The content you pin should reflect your brand’s most important current objectives. Are you launching a new product? Pin a post announcing it. Running a limited-time promotion? Pin the details to ensure it gets seen. Make sure the pinned content aligns with what you want to achieve, whether that’s generating leads, increasing product awareness, or driving website traffic.

2️⃣ Refresh Your Pinned Content Regularly A pinned post that’s outdated can harm your credibility. As campaigns or promotions end, or as new initiatives roll out, make sure to update your pinned content to keep your profile fresh. Regularly rotating pinned content also gives repeat visitors new things to engage with each time they check your profile.

3️⃣ Include a Strong Call-to-Action (CTA) A pinned post should not just inform—it should drive action. Whether it’s directing users to your latest product, signing up for a webinar, or sharing a special offer, make sure there’s a clear CTA that tells visitors what you want them to do next.

4️⃣ Pin Content That Builds Trust and Credibility Pinned posts are the first thing many visitors will see when they land on your profile. Use this opportunity to build trust by pinning customer testimonials, case studies, or awards. This helps establish your brand’s credibility right from the start.

5️⃣ Track Performance and Adjust Monitor the engagement of your pinned content to see what resonates best with your audience. If a pinned post isn’t performing well, consider swapping it for something else or adjusting the messaging and visuals to drive more interaction.

Pinned content is one of the most effective ways to serve key information to your audience immediately when they visit your social profiles. By leveraging Instagram Pin, LinkedIn Featured, X Pinned Tweets, and Facebook Pinned Posts, you can ensure that your most important messages stay visible and engage visitors with the content that matters most.

💡 Pro tip: Use  Quick Tasks directly in your publishing calendar to set a recurring task for updating pinned content on your social media profiles. This way, you'll never forget to refresh key posts, and you’ll have a clear visual record of when the last update was made. It keeps your profiles up-to-date with minimal effort while ensuring your most important content stays relevant and visible.