How to Migrate From Kajabi to GoHighLevel

As businesses grow, competition also grows. Businesses will need to leap at such times to stay toe-to-toe with their competitors. One such leap is moving to a better marketing platform. While your existing tool, Kajabi, is a powerful tool, it’s not an all-in-one solution. It does great for course creators and digital product sellers, but it doesn’t have broader capabilities and features like GoHighLevel.

So, if you are looking to expand your offering and integrate better features, it’s best that you migrate from Kajabi to GoHighLevel. However, it’s not an easy task to migrate everything to GoHighLevel. You will need a Certified GoHighLevel Expert to guide you through the whole migration process. In this article, I will try to make things as easy as possible so that you can migrate with ease. Book a free strategy call with me today if you want your business to be on GoHighLevel ASAP.

Quick Summary

• GoHighLevel consolidates tools to smooth business operations compared to Kajabi.
• Before migrating from Kajabi, identify key elements (contacts, courses, automation) for a smooth transition and back up your data.
• Back up Kajabi data, set up a GoHighLevel account, migrate contacts via CSV import, recreate custom fields/pipelines/automation, and test thoroughly.
• GoHighLevel's Kajabi importer simplifies the process but has limitations; some elements, like quizzes, need manual recreation.
• You must have set up a learner profile in Kajabi to get access to your data in Kajabi.
• After migrating from either platform, review the migrated content, customize designs using GoHighLevel's builders, and test all functionalities.
• Hire Muhammad Nouman to help with the complex migration and optimization of your setup.

Why People Are Migrating from Kajabi to Gohighlevel

Before we dive into the migration process, let’s take a moment and identify why you need to migrate. This is to make you more knowledgeable about the platform’s capabilities so that you know what good it will do.

Here are some of the standout features:

1. All-in-One Solution: You get consolidation of tools like CRM, SMS campaigns, Sales Funnels, Email Marketing, and more into one platform.
2. Marketing Automation: There are robust automation capabilities, including appointment reminders, follow-ups, and workflows to provide a better customer journey.
3. White-Lable Option: Unlike Kajabi, GHL allows businesses to rebrand and offer their services as their own to better scale business operations.
4. Better CRM: While Kajabi is limited in this aspect, GHL provides lead management, tracking sales pipeline, and client communication all in one place.
5. Versatility: While Kajabi focuses more on course creation, GHL features are broad and are suitable for marketing agencies, consultants, and small businesses.

Preparing for the Kajabi to GoHighLevel Migration Process

The very first step is to make a careful plan that includes every prerequisite so that the migration process goes without any disruption. Here are the things to look out for:

1. Know Your Needs

• Make a comprehensive list of the courses, memberships, and automation you want to migrate into GoHighLevel.
• Identify critical features in Kajabi that you rely on and make sure to confirm that GHL can replicate or enhance them.
• Understand how your current workflows and customer interactions will transition into GHL’s system.

2. Backup Your Kajabi Data

• Download all your Kajabi content, including videos, images, and course files. This ensures you have a backup in case any issues arise during migration.
• Export your email lists, contact information, and analytics data for future use.

3. Understand the Limitations of the Kajabi Importer

• While GHL’s Kajabi Importer simplifies the process, it does have limitations:
• Be prepared to manually recreate any unsupported elements.

4. Notify Your Team and Clients

• Inform your team about the migration timeline and any expected downtime.
• Communicate with active clients, letting them know about the transition and providing instructions for accessing content on the new platform.

5. Familiarize Yourself with GoHighLevel

• Spend time exploring GHL’s interface and features to understand how it handles memberships, automation, and CRM functionalities.
• Watch tutorials and consult with GHL support if necessary.

Step-By-Step Kajabi to GoHighLevel Migration Process

Now that you’re ready, here’s a step-by-step process on how to migrate from Kajabi to GoHighLevel:

Step 1: Access Kajabi Importer in GHL

In this step, you will navigate to the Kajabi Importer interface to input the required details to begin the migration.

1. First, log in to your GoHighLevel account.
2. Then go to Memberships > Courses > Products.
3. Click Create Product and select Import from Kajabi.

Step 2: Creating Access Account

A learner profile is a must in order to get access to your data in Kajabi, which can be created easily.

1. Go to Contacts: Go to People > Contacts in Kajabi.
2. Add a New Contact: Click + Add Contact, enter the learner's name and email.
3. Assign Permissions: Open the contact's profile, click Grant Offer, and select relevant offers.
4. Set Up Password: Use the Send Password Reset Email to let the learner set their own password.
5. Save and Notify: Save changes. The learner will receive automated emails if they subscribe.

Step 3: Input Kajabi Credentials in GoHighLevel

Simply follow these steps to begin the import process:

1. Go back to GHL’s Kajabi Importer interface.
2. Enter the following details:
3. Click Import to begin the migration process.

Step 4: Monitor the Migration Process

Note that the migration process takes time, depending on your course’s size, so be patient. You will know the import process is finished once you see your content in GoHighLevel’s Membership area.

Step 5: Review and Verify Content

1. Go through each course to verify that all lessons, videos, and images were successfully migrated.
2. Check for any missing elements and make a note of areas requiring manual adjustments.

Post-Migration Tasks

After the migration, there are a few things that you need to double-check to make sure everything works properly:

1. Manually Create Non-Migrated Elements 

As mentioned earlier, some content may not migrate automatically. Therefore, you will have to manually recreate:

• Quizzes
• Assessments
• Embedded media within text blocks

2. Make Custom Course Design

1. Use GoHighLevel’s Membership Builder to customize the look and feel of your courses.
2. Keep branding consistent by updating colors, logos, and other design elements.

Note: Customizing takes a lot of time and requires a sound knowledge of the platform. So you should hire a certified GoHighLevel expert for this.

3. Set Up Automation and Workflows

Utilize GHL’s advanced automation tools to enhance your customer experience:

• Create email and SMS workflows to onboard new members.
• Automate drip content delivery for time-released courses.
• Set up follow-up campaigns to re-engage inactive members.

4. Test Your Membership Site

1. Check for broken links, design inconsistencies, or missing content.
2. Solicit feedback from your team or trusted clients to identify areas for improvement.
3. Create a test user account to experience the course from a student’s perspective.

5. Notify Clients About the Transition

Once everything is ready, communicate with your clients about the new platform:

• Provide instructions for logging in and accessing their content on GHL.
• Highlight improvements and new features to build excitement.

Best Practices for a Smooth Migration

1. Plan Ahead: Schedule the migration during off-peak hours to minimize disruptions.
2. Train Your Team: Ensure your team understands how to use GoHighLevel’s features effectively.
3. Utilize GHL Support: If you encounter issues, reach out to GoHighLevel’s support team for assistance.
4. Keep Backups: Maintain backups of your Kajabi content until the migration is fully completed and verified.
5. Monitor Performance: After migration, regularly monitor your membership site’s performance and address any issues promptly.

Ending Note

Whether you are a course creator, small business, or agency owner, migrating to GHL can provide you with the tools you need to manage your business operations and enhance your customer experience. I would like to say it’s a great decision to migrate to GoHighLevel and utilize advanced features like automation and better CRM capabilities.

The best thing is that migrating from Kajabi to GoHighLevel is an easy process with some assistance from an expert. Book a Strategy call with me if you have any questions.

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