How to prepare for autumn 🍁 + B2B Growth Accelerator 🚀

Most of you probably know that for the past three years, I've run a highly-rated marketing course tailored specifically for IT outsourcing companies.

Over 200 Heads of Marketing and CEOs from small to mid-sized software firms have completed it, consistently rating it 5/5 for its actionable insights and zero-fluff content.

This year, we've entirely redesigned our program, rewriting every lesson to reflect current market realities and advanced marketing tactics. It remains a comprehensive educational resource where you can independently access lessons, utilize our templates, and implement tasks practically.

However, we've significantly upgraded our approach with a new Master Group format, uniquely blending direct consulting with structured learning. Think of it like group consulting.

Challenges IT Outsourcing Companies Are Facing:

• 📉 Decreasing demand for developers and increased market competition.

• 🔍 Traditional marketing methods like SEO and outreach are losing effectiveness.

• 🌟 Difficulty differentiating in a market where companies often appear indistinguishable.

As we approach the autumn season, software development companies are faced with renewed pressure to ensure their marketing strategies align with current market realities. The landscape has shifted significantly, and relying solely on traditional tactics can leave your business behind.

How are we preparing for the next season with our clients, and how does our B2B Growth Accelerator work?

🎯 Month 1: Strategy Foundation 🎯

• Clearly define your ICP (Ideal Customer Profile): deeply understand their intent, triggers, and why exactly they purchase services like yours.

• Precise market segmentation to identify and prioritize the most profitable audience segment for your business.

• Craft a compelling value proposition that truly resonates with your target audience, moving beyond generic messaging like “We have developers, please buy from us.”

• Refresh your homepage and service pages structure and copy to be your best salesperson.

🚀 Month 2: Go-to-Market Strategy & Quick-Win Tactics 🚀

• Build a targeted GTM strategy designed for hyper-relevance and competitive differentiation within your chosen segment.

• Implement powerful short-term tactics to quickly generate leads, such as proven ad funnels delivering calls consistently at costs as low as $30–$100 per qualified lead.

• Introduce innovative, fresh tactics we haven’t publicly shared before, ensuring your marketing efforts remain cutting-edge and highly effective.

• How to get better results from channels like Google Ads, listings sponsorship.

🌱 Month 3: Sustainable, Long-Term Marketing Initiatives 🌱

• Establish a robust SEO strategy for long-term organic visibility and brand building both in Google and AI (ChatGPT, Perplexity, Gemini).

• Execute comprehensive demand-generation initiatives designed to sustainably enhance your brand presence and trust within your target market.

• Learn how to effectively build "general marketing" of your company

⚙️ Month 4: Marketing Operations & Team Management ⚙️

• Build or refine your marketing team — understanding clearly what to outsource versus what to manage in-house.

• Learn efficient team management and operations best practices.

• Master measurement frameworks and performance indicators (KPIs) to continuously track and optimize marketing effectiveness, ensuring you establish a robust internal marketing function.

🙌🏻 Personal support for 4 months

• Async feedback on homework via Loom

• 4 personal deep-dive reviews of your marketing and strategy

• 4 mastermind sessions

• Chat access to 3 XQL Group consultants and me

What Makes Our Approach Different?

• Direct, personalized consulting integrated into structured learning modules.

• Practical, immediately implementable recommendations and templates from extensive experience working with over 40 IT companies.

• Customized guidance for your unique challenges and goals.

7 companies from 10 to 1200 people in size are currently changing their marketing approach with us

Let’s Prepare Your Company for Autumn 🍁

Don't wait until autumn pressures arrive — ensure your company is proactively positioned for success.

➡️ Book a personal presentation today.

We'll:

• Assess your current marketing strategy and pinpoint opportunities for immediate improvement.

• Determine if our B2B Growth Accelerator is the right fit for your autumn goals.

• Look deeper into the program and get your questions answered

👉 Click here to schedule your consultation now and ensure your company thrives this autumn.