How Real Employee Stories Shape a Strong Employer Branding Strategy
There was a time when foosball tables and happy hours were the calling cards of company culture. But today’s candidates are asking bigger questions. Do I belong here? Will I grow? Will my voice be heard?
This is the second post in our Talent Attraction Blueprint series. If you missed the first entry, start with Purpose, read this second one on People, then move on to Platform, and finally, Proof on how to measure the ROI of employer branding.
Today, we’re talking about People, and more specifically, the value of building your employer brand on something real: employee truth.
What Is an EVP?
Your Employee Value Proposition (EVP) is the core of your employer brand. It defines what you offer to employees in exchange for their time, talent, and energy. Think of it as the answer to the question every candidate is silently asking: Why should I work here instead of somewhere else?
Read the full blog to learn more about crafting a great EVP and how you should use it as a foundational piece in your hiring messaging.