How to scale your startup from $1M to $10M?

This is the questiong I asked everyday while I am building VehicleCare where we have crossed the $1M MRR.

After doing so much of research talking to my mentors & few sussesfull founders I got to know that every startup founder has capability to scale his business from $1M to $10M+.

But sadly, most get stuck in the Valley of Death.

Here are 7 scaling principles most entrepreneurs drastically underestimate:

1. Clarifying Your Mission, Your mission is your company's decision-making filter.A brand without a clear “why” will chase too many ideas and fail to gain traction. Vehiclecare's mission is simple : make car ownership as easy as ordering food.

2. Iterations: make your startup an iteration machine,do multiple experiment before commit on anyone idea,collect data backed evidence not just assumptions. gather data from, user feedback,social proofs.

3. Studying Historical Patterns Markets follow predictable cycles in spending, pricing, and consumer behavior. Look at the real estate market - it crashes, recovers, and overheats in the same pattern decade after decade. Figure out what historical data is relevant for you to track — then track it.

4. Working With Human Nature, Not Against It Don't fight established behaviors. Most people won’t change comfortable routines for a marginal benefit they’d get from a new product. Figure out how to REDUCE the friction to use your product.

5. Preparing for Worst Case Scenarios Structure partnerships ASSUMING relationships will eventually strain:• Document all critical agreements• Define exit mechanisms early• Set clear IP boundaries Contracts aren't for when things work - they're for when relationships turn sour.

6. Embracing Imperfection Perfectionism is the enemy of execution. Set aggressive but realistic deadlines. If something is brand-damaging, hold it. But if it’s just a minor imperfection, ship it and iterate.

7. Focusing on Core Revenue Drivers Stay obsessively mission-focused.When businesses struggle, they often chase distractions instead of doubling down on what actually generates cash flow. Know exactly how your business makes money and keep coming back to what moves the needle - everything else is secondary.

Please share your thoughts in comment.