How To Simplify Your Message In Your Content So Your ICP Gets You

Have you ever read something about a new tech product and felt totally lost? You’re not alone. Many companies make the mistake of using complex language when talking about what they do.

But here’s the truth: even if your product is complex, the way you talk about it shouldn’t be.

Let’s have a simple conversation about how to make your message clear & easy to understand.

Why Simple Messaging Matters

• People are busy. If they can’t quickly understand what you offer, they’ll move on.
• Simple messages are easier to remember & to share with others.
• Clear communication builds trust with your audience.

1. Focus on Benefits, Not Features:

Instead of listing all the fancy things your product does, talk about how it helps people.

Example:

• Instead of: “Our app uses advanced AI algorithms for data analysis.”
• Try: “Our app helps you find answers in your data, fast.”

Actionable Tip:

• Ask yourself: “How does this make life easier for my customer?”
• Write down 3 ways your product solves real problems.

2. Use Clean & Simple Language:

Jargon & technical words can scare people away. Use words everyone knows.

Example:

• Instead of: “Our platform leverages cloud-based infrastructure to optimize workflow efficiency.”
• Try: “Our tool helps your team work better together, from anywhere.”

Actionable Tips:

• Pretend you’re explaining your product to a friend or a family member.
• Read your message out loud. If it sounds complicated, make it simpler.
• Replace big words with smaller ones.

3. Tell a Story:

Stories help people see how your product fits into their lives.

Example:

• “Sarah runs a small business & used to spend hours sorting through emails. With our tool, she now finds what she needs in seconds & has more time for her customers.”

Actionable Tips:

• Share real-life examples of how your product helped someone.
• Use customer testimonials or case studies.
• Paint a picture: What was life like before your product? What’s it like now?

Clean Communication = Better Engagement

When your message is easy to understand:

• More people will pay attention.
• Your audience will know exactly how you can help them.
• You’ll see better results from your content.

Ask Yourself: Are you making things simple for your audience, or are you over-complicating your message?

Take a few minutes today to review your website, emails, or social media posts. Try these tips & see how much clearer your message can be.

Remember this: Simple is powerful. When people understand you, they trust you & that’s the first step to winning them over.