How to Stand Out When Recruiting In-Home Sales Professionals

Recruiting top talent for in-home sales roles in the home improvement industry is more competitive than ever. With job boards like Indeed recommending applicants apply to 10-15 positions per week, hiring companies must find ways to rise above the noise and make their opportunities stand out.

Speed Matters: How Fast Are You Responding?

According to Indeed, only 4% of applicants hear back within one day, while 37% receive a response within a week. If your company takes too long to respond, you risk losing top candidates to faster-moving competitors. Evaluate your hiring process:

• How long does it take your team to contact an applicant after they apply?
• What method are you using to reach out?
• Is there a dedicated person who owns the process?
• If that person is out of the office, is there a backup plan or designated person to keep the process moving?

Beyond the Standard Email: Personalize Your Outreach

Most companies reply to job applicants via email, but automated responses can easily end up in a candidate’s spam folder—never to be seen. Instead, consider:

• Using a combination of email, text, and phone calls to ensure your message is received.
• Making your emails stand out by highlighting what makes your company unique. Instead of a generic message, try adding a personal touch:

Showcase Your Company Culture

Applicants often receive multiple responses from employers—so what makes your company more appealing than the rest? Give them a reason to be excited about working for you by providing insight into your company beyond just the job description.

• Link to a career page with employee testimonials, leadership insights, and a company overview.
• Share your company’s Instagram or LinkedIn profile featuring employee events, training programs, and success stories.
• Highlight career growth opportunities within your company.

Make a Lasting Impression

Candidates will compare multiple companies before making a decision. If your outreach is generic or delayed, they may move forward with another employer. Stand out by:

• Responding quickly and through multiple channels.
• Making your outreach engaging and personalized.
• Showcasing your company’s culture, career growth opportunities, and success stories.

Recruiting the best in-home sales professionals starts with a great first impression. By optimizing your response time and highlighting what makes your company unique, you’ll attract top talent and build a winning sales team.