How Tech Consulting Firms Can Win in the Age of AI Search
MB Sam - Revenue Growth Coach
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Why SEO Alone Won’t Save You — And What to Do Instead.
1. The Shift You Can’t Ignore
Your next client isn’t googling your company.
They're asking:
And they’re asking ChatGPT, Claude, or Perplexity, not Google.
These tools aren’t showing search engine results. They’re synthesizing answers from their trained models — based on what they’ve read, trusted, and remembered.
If you’re not part of the training data, you’re not part of the buying decision.
2. The Pain You Already Feel
You’ve published blogs. You’ve hired SEO teams. You’ve done all the right things.
Yet when AI is asked about your niche — you’re not even mentioned.
Meanwhile, firms with less experience, but better AISO positioning, are winning mindshare.
And that’s the real danger:
AI doesn’t favor the biggest brand. It favors the best-trained signal.
3. What’s Really Going On?
Large Language Models (LLMs) like GPT don’t crawl like Google.
They:
So if your content isn’t:
… it simply doesn’t show up.
4. What You Can Do Now
Here’s a crisp AISO ACTION PLAN for Tech Services Firms:
a. Rewire Your Content Strategy
Old goal: Rank on Page 1. New goal: Be quoted by AI
Write like you’re answering a client’s query inside ChatGPT. Use question-based headlines and structured summaries.
b. Go Beyond Your Website
LLMs don’t just read your blog.
They learn from:
Be visible where models learn.
c. Be Cited by Others
Google likes backlinks. But AI likes citations and semantic linking.
Collaborate with ecosystem players. Get mentioned in reports. Partner in panels. Be quoted.
Think like a domain expert, not just a vendor.
d. Structure for Machines, Write for Humans
LLMs love:
Format your thought leadership like a knowledge artifact.
If you have got so far.....lets go through with some base knowledge as well.
5. What Is AISO, Really?
AISO = AI Search Optimization It’s the art of making your brand, expertise, and insights discoverable by generative AI models.
It requires:
It’s the new frontier of digital visibility.
6. Why This Matters More Than SEO
The real value? Trust transfer at the speed of inference.
When ChatGPT names you in a short list, it’s an implied endorsement.
That’s not just visibility. That’s authority.
7. How to Start This Week
Here’s your sample Week 1 Starter Checklist to get you started:
Mon: Audit top content. Is it answer-driven? Structured?
Tue: Convert 1 blog into a “Conversational Answer” format
Wed: Post an expert Q&A on LinkedIn or Medium
Thu: List 5 external sources to get cited in
Fri: Build an AISO content calendar for next 4 weeks
Now imporvise for the next 3 weeks.
8. Why Local Expertise Needs Global Visibility
Indian tech services firms are packed with brilliance. Mostly.
But AISO gives you the chance to play on a global stage without buying ads or chasing Google’s algorithm.
This is your moment to:
And not just show up — show up as the only one that makes sense.
FINAL WORD
SEO helped people find you. AISO helps AI recommend you.
And in 2025 and beyond — that difference is everything.
#SEO #AISO #Growth #Blogs #FunnelCreation #SalesPipeline #Wesbite #InboundLeads
Demand Generation & Capture
2moInteresting glad tools like chosenly.com exist
Big Enough To Serve You, Small Enough To Know You
2moSo true SEO isn’t enough anymore. Love how you put it: if you’re not in AI’s brain, you’re not in the game. How do you see smaller firms catching up to this shift?
Head Customer Engineering - Presales Consulting at Google Asia Pacific Pte Limited
2moVery inspiring and on target. Great guidance as an action plan for the week. So appropriate.
Helping businesses & Beginners grow with 360-degree Digital Marketing⚡️Supercharge Lead Generation ► Digital Marketing Strategy ► Branding ► SEO ► Performance Marketing ► Google Ads ► Content Marketing
2moThis is an amazing insight from marketing angle. Here's a heads-up: Google identified this shift and has now launched "AI Mode". Can't wait to experience this.
From Dhaka to Silicon Valley | Founding BD @ AgentGrow
2moThis is such an eye-opener. It's fascinating how AI is reshaping discovery processes. With so much focus on SEO, adapting to AISO seems like a huge step forward. What do you think is the most common mistake firms make when trying to appear in AI-generated recommendations?