How Tracking the Right Numbers Transformed My Business (and Can Transform Yours Too)

Most business owners say they want to grow.

But very few are measuring what actually matters.

Early in my entrepreneurial journey, I was convinced we were crushing it on lead generation.

The truth? We were barely scratching the surface—and I only realized it after tracking our activity numbers.

That moment changed how I approach business forever.

And that’s what I shared in this week’s episode of The Ownership Advantage:

🎧 Watch on YouTube

🎙️ Or listen on the podcast

If you’ve ever felt like you’re working hard but not getting ahead—this one’s for you.

🔍 Gut Feel vs. Real Data

Intuition has its place. But relying on gut instinct without data is like flying a plane with no dashboard.

You think you’re spending time on sales…

…until the numbers show you’re stuck in admin and firefighting.

You think your offer isn’t working…

…when it’s actually your follow-up system that’s broken.

Data doesn’t lie. It gives you the clarity to course-correct before things spiral—and the confidence to scale what’s working.

⏱ Start by Tracking Your Time

I always start clients with a simple “time study.”

For 7–14 days, track everything. Yes, everything.

It’s uncomfortable. It’s tedious.

But it’s also eye-opening.

You’ll see exactly where your energy is going—and whether it aligns with the results you want.

You’ll finally have answers to questions like:

• Why does the team feel maxed out but results are flat?

• Where are you (or they) spending time that isn’t moving the needle?

From there, you can reallocate time into buckets that actually drive growth—like sales, marketing, and strategic thinking.

💵 The Numbers That Make or Break You

Time is your most limited resource.

But cash flow? That’s your business’s heartbeat.

These are the financial metrics I teach every business owner to watch like a hawk:

• Weekly sales & profit

• Cash in vs. cash out

• A/R and the cash gap (when you pay vs. when they pay)

• Break-even and contribution margins

I learned most of this the hard way.

Now I track it weekly—and the difference is night and day.

You can’t scale on guesswork. But you can scale on clarity.

🚀 Marketing & Sales: The Growth Engine

This is where it gets fun—because this is where growth lives.

Yes, you should be tracking revenue.

But you should also be tracking:

• How many calls you made this week

• How many meetings were booked

• How many proposals went out

• What your close rate looks like by channel or offer

You can’t improve what you don’t measure.

And you can’t fix a bottleneck you don’t know exists.

Most businesses don’t have a sales problem.

They have a visibility problem.

🧠 Stop Solving the Wrong Problems

If you only take one thing away from this:

Don’t waste time fixing what isn’t broken.

That’s the real power of tracking:

It shows you exactly where the problem is—so you can put your energy where it actually matters.

I’ve made every mistake on this list at some point.

But the moment we started tracking key numbers week-to-week…

…everything changed.

🎯 Ready to Build Your Data Dashboard?

If you’re tired of feeling reactive and ready to lead your business like a true CEO…

We’re offering 2 free weeks of business coaching to help you implement all of this—completely personalized to your business.

No fluff. No gimmicks. Just strategy, tracking, and execution.

👉 Claim your free coaching here

Let’s get your numbers working for you—so you can grow without guesswork.

💬 Drop a comment:

What’s one number you wish you had more clarity on in your business right now?