How to turn one video into a month of content

If you’ve ever stared at a blinking cursor wondering what to post on your business page today, you’re not alone. I’ve been there. Our team has been there. And chances are, so have most people managing marketing for a business or nonprofit.

But here’s something we’ve learned (the hard way): You don’t need more content. You need to make better use of the content you already have.

Why Video Is the MVP of Your Content Game

Video gives people a chance to feel like they’ve met you—even if they haven’t yet. They get to hear your voice, see your face, and understand your vibe. Whether you’re walking them through a service, answering a common question, or sharing a client’s experience, video builds trust.

But what most people miss is that one video doesn’t have to live as one video. In fact, it shouldn’t.

One Video, Many Uses

Say you shoot a two-minute video talking about how your business helps people—maybe a behind-the-scenes look at your team in action or a quick how-it-works explanation.

That one video can be broken down into:

• 1 full-length post for Facebook or LinkedIn

• 2–3 short clips (under 30 seconds) for Reels or TikTok

• 2–3 still frames with quotes overlaid for Instagram or stories

• 1 blog post using the transcript as the base

• 3–4 social captions pulled from key quotes or takeaways

• 1 short email linking to the video or article

• 1 LinkedIn article expanding on the topic

That’s at least 10 pieces of content. From one shoot.

This Isn’t About “Gaming” the System

This isn’t about beating the algorithm or tricking people into seeing your content more than once. It’s about making your message stick. Repetition builds recognition—and recognition builds trust.

Someone might scroll past your full video on Monday, but stop to read a quote graphic on Thursday. Then the blog post shows up in the inbox a few weeks later. That’s reinforcement.

The Secret Ingredient: Planning Ahead

Here’s where things can go sideways: If you treat your video as a one-and-done project without planning how you’ll use it beyond the initial post, you’ll leave a lot of value on the table.

Instead, go in with a plan:

• What’s the main message of the video?

• What secondary points or stories could be clipped out?

• Can you film it in a way that gives you natural break points?

• Who’s going to edit and format the spinoff content?

A Tool, Not a Taskmaster

I’m not suggesting you become a full-time video editor or content strategist. You've got things to do. But if you invest just a little more thought into each video—whether you film it yourself or hire a team like ours—you’ll get a much bigger return.

At Our York Media, we often help clients build what we call a “video content bank.” We shoot one or two strong videos with them, then hand them back a folder full of social-ready clips, caption ideas, and blog drafts. For small teams with limited bandwidth, that’s gold.

Start Where You Are

If you’ve already posted a video recently, go back to it. Watch it again. Pull one quote. Write one caption. Clip one 15-second highlight.

That’s one new post you didn’t have to overthink. And it’s one step closer to marketing that feels manageable again.

TL;DR: Your To-Do List

1. Record a video (you talking, a team member sharing a tip, a client testimonial—anything real and useful)

2. Pull 2–3 clips that stand alone

3. Screenshot a few stills and add quotes for graphics

4. Write a blog or email using the transcript

5. Schedule your posts over a few weeks instead of all at once

One video. One message. One month of content.

Now go hit record.