How To Turn A Simple Question into a Profitable Product

Everyone says, “Follow your passion.”

But if your goal is to monetise your knowledge, here’s a better strategy:

Solve a pain.

Because people don’t always pay for what they love.

But they do pay to get rid of what’s frustrating, overwhelming, or keeping them stuck.

Actionable Tip:

Write down the top 3 questions people always ask you — pick one and turn it into a product or service.

• Think: “How do you…” or “What’s the best way to…” type questions.

• Choose the one that comes up most frequently; that’s where the pain is.

• Build a simple solution: a checklist, a 3-day challenge, a playbook, or a consulting offer.

• Launch it as a post or offer on LinkedIn. Don’t wait until it’s perfect.

Why it works:

• You start with proven demand

• You’re not guessing — you’re solving

• People feel seen (and want the relief you're offering)

Example:

People kept asking me:

“How did you become a top writer on LinkedIn?”

“How did you create you banner?”

“How do you write every day?”

So I built The LinkedIn Playbook: Everything You Need to Know to Grow on LinkedIn — a step-by-step guide based on the exact strategies I use.

It was born from their pain, not my passion.

And it keeps selling — because it solves a real problem.

That’s the power of pain-first thinking.

Each week, I give you one actionable tip to monetise your expertise — clearly and simply.

Let me know what you think.

Hit reply, or leave a comment.