I Celebrate Two Years at EUMEPS!

This month marks two years since I joined EUMEPS as Communications Manager. From the beginning, the goals assigned to me were clear: to structure the organisation’s communications, raise EUMEPS’s visibility, and support our advocacy efforts with clarity, professionalism, and consistency.

These two years have been both intense and rewarding. They have been shaped by the transformation of our communication tools, the launch of several strategic initiatives, and a continuous effort to bring more visibility to the work of our members and the role of EPS in Europe’s climate and competitiveness goals.

Laying the Groundwork: From Structure to Strategy

In 2023, we launched a 15-month communication programme designed to clarify our messages, professionalise our tools, and align our communication with EUMEPS’s long-term ambitions. Together with my colleagues and our agency, Inextremis, we:

• Rebranded EUMEPS and redefined our visual identity;
• Created a digital ecosystem, including our new website and four dedicated sub-sites on insulation, packaging, membership, and advocacy;
• Developed a clear narrative that presents EPS as part of the solution to Europe's climate and circular economy objectives;
• Published articles, infographics, and videos designed to inform and engage EU stakeholders;
• Increased our reach and engagement on LinkedIn, with our audience more than doubling in 12 months.

The goal was simple: provide our members with solid foundations and give EUMEPS the visibility it deserves.

Strategic Projects with Tangible Impact

Throughout 2024, we launched several initiatives that helped reinforce our presence and credibility:

• The EUMEPS Manifesto: A strategic advocacy document supported by a dedicated platform, brochure, and campaign visuals. It highlights the 6 engagements of the EPS industry and has become a reference for our external communication.
• The End-of-Year Report: Our first annual review, summarising our policy, technical, and communications work and providing a clear view of our direction.
• A New Membership Campaign: With a new platform and tailored messaging, this campaign reflects the value of EUMEPS membership and invites new companies to join our network.
• Celebrating 30 Years of EUMEPS: In November 2024, we brought together more than 100 participants for a major anniversary event. This gathering was more than a celebration—it became a platform to officially launch the Manifesto, present our new vision, and thank members for their ongoing support. The success of this event reminded us of the importance of creating shared spaces for visibility, engagement, and dialogue within our network.

These tools serve a single purpose: to position EUMEPS as a serious, credible voice in Brussels, and to support our members with clear, accessible communication.

Looking Ahead: Internal Stakeholders and Human Voices

In 2025, our focus will expand to internal engagement. I am proud to announce that we will soon launch a new initiative: Women of EUMEPS.

Initially designed as a campaign to highlight the values of diversity and inclusion, the project evolved. After receiving testimonials from women across the EPS sector, it became clear that what truly mattered was creating a space for real voices. Personal stories, individual experiences, and honest perspectives will be the core of this project.

Starting mid-April, we will publish written testimonials, beginning with our EUMEPS staff and later expanding to member companies. The format is simple: a clear email, a short survey, and a space to speak freely. What we get in return is valuable and moving. It is about recognition. It is about representation. It is about making space.

To me, this initiative reflects a shift in how we communicate—not only what we say, but how we choose to listen.

Conclusion: A Role in Motion

Two years is a short time, but long enough to learn, to build, and to grow. I am proud of what we have accomplished. I am grateful for the trust of our members and the support of my wonderful colleagues.

Communications professionals have a key role: not just to speak, but to structure, support, and bring coherence. My role at EUMEPS has been an opportunity to do that—with care, with purpose, and with impact.

Thank you for following my work. I look forward to the next steps. And Happy EUMEPSary to me!