"I feel like the pricing page on my website is too cluttered. How do I set it up?"

Question from a subscriber: "I feel like the pricing page on my website is too cluttered. How do I set it up?"

Okeee here's the script.

Take these actions TODAY:

• Provide full transparency on the website pricing page about all aspects of what you charge. If you don't, you have nobody to blame but yourself when you get to meeting five and the client balks at your fees.

• The amount of the fee goes at the top of the page. If you bill AUM, state an example of what that means in dollars. "Our fee is 1% of your assets. If you have $1MM with us, you pay us $10,000 a year in fees." Believe it or not, people can't or won't do the math themselves most of the time. Yes, this will make a high fee clearer to them - now go and justify it instead of hiding behind opacity.

• Put the most important info at the top of the pricing page: what you charge, and for what time period. Example: "We charge 1%, billed quarterly."

• Make a table showing this information if you have multiple service levels. Put it at the top of the page.

• Put the pricing details underneath all that (we bill in arrears or in advance, we debit out of your account at Schwab, we bill via AdvicePay, etc.)

• Example of a great fees page is here, from flat fee advisor Erik Barnes.

Yeah?

Yah.

BOOM - there ya go! There's today's Daily tip for ya.

P.S. Join the transparency movement if you feel that it's fair and logical to provide full clarity to clients about all aspects of how you serve them. We meet monthly on Zoom and these meetings are free.

Our next meetup is August 13th and flat fee advisor Andy Panko will be speaking. Sign up here.

Too much email?

You are reading Sara's Daily newsletter. If you haven't signed up yet, click here to receive one actionable, practical marketing tip a day."

Is daily too much email? Sign up for monthly newsletter here.

Disclaimers

All characters in this article are fictional in nature. Any similarity to individuals, living or dead, is entirely coincidental.

Rates may vary as a function of geographic location due to exchange rate differences, fees, surcharges, and other factors. These offers are limited to the services advertised in the promotions contained on this page. Additional services may be provided at an additional cost at rates that are subject to negotiation.

Nothing in this communication can be construed as legal or compliance advice. For advice about complying with your company’s regulations regarding marketing-related activity, please consult your legal or compliance officer.

Grillo Investment Management, LLC will strive to maintain current information however it may become out of date. Grillo Investment Management, LLC is under no obligation to advise users of subsequent changes to statements or information contained herein. This information is general in nature; for specific advice applicable to your current situation please contact a consultant or advisor.Okeee here's the script.