The Importance of Communication: Words, Meaning, and Interpretation

The Importance of Communication: Words, Meaning, and Interpretation

Communication isn’t just about the words we say—it’s about how those words are understood. The same statement can mean different things to different people, depending on their background, experience, or even industry jargon.

I’ve found this to be true in business, leadership, and everyday conversations. What we say and what people hear are not always the same. That’s why clarity and alignment in communication are critical to avoiding misunderstandings, inefficiencies, and conflict.

One book that shaped my thinking on this is "Getting to the Truth" by Joe Koenig. It highlights how word choice, sentence structure, and tone impact how messages are received—and why ensuring shared understanding is a critical skill in business and leadership.


The Linguistics of Communication: Why Words Matter

1. Same Words, Different Interpretations

Language is complex, and the same phrase can mean vastly different things to different people.

Example:

  • A manager tells an employee, "I need this ASAP."
  • The employee assumes that means by end of day—but the manager meant within the hour or, how I interpret it, literally as soon as possible with your available knowledge and resources.

For me, the timeframe (end of day or within an hour) is irrelevant—ASAP means drop everything and make it your top priority with the resources you have. It does not mean "as soon as you find time" or "next on your list."

This small difference in perception can completely alter priorities, deadlines, and expectations. Without clear communication, what one person views as urgent may be deprioritized by someone else, leading to frustration and missed deliverables.

This is why defining what we mean is essential. Instead of saying "ASAP," we should say, "I need this by 3 PM today."


2. The Danger of Acronyms & Jargon

Every industry has acronyms and technical terms, but not everyone interprets them the same way.

Example:

  • IT Context: "API" means Application Programming Interface
  • Finance Context: "API" could mean Annual Percentage Interest

Without context, people assume they know what’s being said, but their interpretation may be completely different.

Other common acronyms with multiple meanings include:

  • ROI Finance/Business: Return on Investment IT/Data Science: Region of Interest (used in imaging and AI applications) Real Estate: Rental Occupancy Index
  • SLA IT Helpdesk/Service Management: Service Level Agreement (commitment on service uptime or response time) Legal: Statutory Liquidity Adjustment (related to financial regulation) HR/Recruiting: Senior Level Associate (used in job titles)
  • RFP Business & Sales: Request for Proposal (formal request for vendor bids) Engineering: Request for Parts (used in manufacturing and supply chain) Government/Public Sector: Rural Fire Protection (used in emergency services)
  • P&L Finance: Profit & Loss Statement Project Management: Planning & Logistics (used in operations strategy)
  • Benchmark Business/Finance: A standard used for comparison IT & Hardware: A performance test for a system or component

 The fix? Always define acronyms the first time they’re used and be mindful of your audience.

If an acronym is used infrequently or its meaning changes depending on context, "defining it the first time" might mean doing so in each email or conversation where it's introduced to ensure clarity.


3. Tone and Delivery: How You Say It Matters

The tone and structure of a message influence how it’s received.

Example:

  • "You need to do better." (Sounds critical and vague.)
  • "I’d love to see improvement in X area. Let's work together on a plan." (Encouraging and specific.)

A simple tweak in how something is phrased can mean the difference between motivation and defensiveness.

Another workplace example:

  • A manager emails: "I don’t understand why this is late."
  • Alternative: "Can you help me understand the delay? Let’s figure out a plan to keep things on track."

The first comes across as accusatory, while the second invites collaboration and problem-solving.


Practical Strategies for Clearer Communication

1. Clarify Meaning in Conversations

Don’t assume people understand your meaning—confirm it.

  • Instead of "I need this soon," say "I need this by Friday at noon."
  • Instead of "This should be a priority," say "This is our #1 focus this week."


2. Ask for Reconfirmation

After giving instructions or discussing expectations, ask people to summarize what they heard.

  • "Just to confirm, how do you interpret this priority?"
  • "Can you summarize our next steps to make sure we’re aligned?"

This prevents assumptions and misinterpretations before they cause problems.


3. Be Intentional with Emails & Written Communication

Written communication lacks tone and body language, so be precise:

  • Avoid vague requests: "Can you review this?""Can you review this for accuracy and send your feedback by tomorrow at 3 PM?"
  • Break down complex topics into bullet points to ensure clarity.


4. Be Aware of Industry-Specific Jargon & Acronyms

Not everyone shares the same background, so:

  • Define acronyms at first use.
  • Be aware of technical terms that might not be widely understood.
  • When in doubt, explain concepts clearly.


Final Thoughts: Communicate to Align, Not Just to Speak

Communication isn’t about what you say—it’s about what the other person understands.

When we clarify expectations, define meanings, and confirm understanding, we remove misalignment, frustration, and inefficiencies.

Key Takeaways:

Words have different meanings to different people—clarify your intent.

Acronyms and jargon can create confusion—define them when necessary.

How you say something matters as much as what you say.

Confirm understanding to avoid assumptions and misinterpretations.

What are some of the biggest communication misunderstandings you’ve encountered?

#Leadership #Communication #Clarity #Linguistics #BusinessAlignment #EffectiveCommunication #WorkplaceEfficiency

 

Donna Speaks

Business Acceleration Consultant | SaaS, Digital Transformation, Industry 4.0 | AIOps, IoT, DevOps, ITSM, BPM, GIS Advocate

6mo

Great insights, Blake! Your article is a timely reminder of the power of clarity in communication. It's amazing how simple words can be interpreted differently. Looking forward to reading more from you!

Ty Carter

High Performing Teams Communicate Better | Performance Coach |The Right People are in the Building

6mo

Effective communication requires self-awareness. Recognizing how our words land can strengthen relationships and leadership presence.

Derick Compton

Infosec Nerd | Not so great golfer | Live Music Aficionado

6mo

I was just talking about how in cyber specifically there typically isn’t a large skills gap between leadership and mid level management . Typically it’s the communication aspect. I know communication is something I constantly work on!

Saikat Basu

Data architecture and engineering solution

6mo

Thanks for this post Blake. Very very pertinent. It is one of the frequent and true but sad events of life. Speaker means light, listener interprets as dark. Speaker means love and best wish, listener interprets as acrimonious and dislike. And this is perhaps one of the most significant causes of most of the rifts in professional as well as personal relationships

Joe Koenig, Forensic Linguist, Speaker, Author, CFE

Forensic Linguist, CFE, Speaker, and Award-winning author of "Getting the Truth" (2014) and author of "Getting the Truth: I am D.B. Cooper." (2019)

6mo

Thank you, Blake. Good communication practices are all important!

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