INBOUND - HUMAN WAY OF BUILDING BRAND AND BUSINESS

INBOUND - HUMAN WAY OF BUILDING BRAND AND BUSINESS

Inbound is a business philosophy based on helping people. It means doing business in a human way and creating meaningful relationships with your customers.

Research has shown that;

- 94% of customers have discontinued communications with a company because of irrelevant promotions and messages.

- 51% of customers will never do business with that company again after one negative experience.

- Also 77% of customers shared positive experiences with their friends or on social media review sites.

In today's world, there is a belief that in order to do business well, you have to be ruthless and cutthroat. Therefore, inbound is a philosophy based around help people. It is about sharing your knowledge with the world, getting your idea out, and learning about people's problems and how to solve it. It is a better way to market, a better way to sell, and a better way helps customers.

How do you do inbound?

There are three (3) stages used in maintaining relationships with people;

-         ATTRACT

An inbound business focuses on attracting prospects and customers through relevant and helpful content during the attract stage. Find those words that draw your customer's attention to your brand.

-         ENGAGE

The engage stage begins the moment a person takes the desired actions. It is about trusting and starting a relationship. In this stage, you begin to collect information about the individual you’re working with. This is the stage you create a profile they call “buyers’ persona”.

-         DELIGHT

The delight stage involves providing an outstanding experience to customers whenever they have interaction with your company. To be an inbound business, you need to have a system in place to help delight those prospects or customers so that they become promoters and start to influence those strangers.

In order to create relationships that last and customers that stay, every customer-facing team needs to focus on how they can contextually attract, engage and delight your customers and continue to build trust in your brand.

THINGS TO NOTE

1.     Make it as easy as humanly possible for people to find the answer they need.

2.     Ensure that you understand what motivates your prospects and customers.

3.     Find the opportunities to provide additional insight or information.

4.     Every prospect is a potential customer.