Introducing the Agentic Experience Designer (AXD): The UX Role of the AI Era
In recent months, we've witnessed an explosion of AI-driven tools reshaping how we approach UX/UI design, product management, and development. AI tools like Figma AI, Uizard, Cursor AI, Miro AI, and GitHub Copilot are dramatically improving workflows, making tasks that once took hours now happen in minutes—or even seconds. But as these intelligent agents evolve, I've noticed something deeper shifting beneath the surface, something that goes far beyond productivity boosts alone.
Today, I'd like to share with you an idea that’s been on my mind, sparked by conversations with industry leaders, developers, designers, and product managers. I see an entirely new type of UX professional emerging, one uniquely suited for a rapidly evolving, AI-driven future. For now, I've started calling this role the Agentic Experience Designer, or simply AXD.
What Exactly Is an AXD?
Imagine a professional who is part UX designer, part product manager, part facilitator, coach, front-end developer, and strategic leader—someone whose daily workflow involves seamlessly orchestrating a team of intelligent AI agents. Rather than being overwhelmed by routine, repetitive tasks, the AXD leverages AI agents strategically to handle research synthesis, initial wireframing, high-fidelity prototyping, code generation, user testing analytics, and even project management.
An AXD's true power lies in their ability to bridge human creativity, strategic vision, emotional intelligence, and leadership skills with AI’s technical efficiency, speed, and analytical power. By mastering prompt engineering, strategic oversight, and nuanced orchestration of multiple AI agents, the AXD becomes a hybrid professional—a multifaceted, highly versatile innovator uniquely suited for tomorrow's workplace.
What Does a Day in the Life of an AXD Look Like?
Imagine this typical morning for an AXD:
Your afternoon is spent meeting clients, conducting leadership training, and facilitating innovation workshops—focusing on deeply human aspects of strategic design that AI alone simply can’t replicate.
The Journey Toward Becoming an AXD
To be clear, transitioning toward an AXD-type role won’t happen overnight, nor will it always be a smooth ride. Embracing this future requires openness, continuous learning, adaptability, and resilience. It means keeping up with the latest AI tools, regularly updating your skills, and being willing to constantly adapt your ways of working.
But consider the rewards: unprecedented productivity, greater creative freedom, deeper human connections, and far more meaningful, strategic work. Professionals who embrace this new AXD identity early will not only stay ahead—they'll be uniquely positioned to define the next era of UX and product innovation.
Why "Agentic Experience Designer"?
You might wonder, "Why call it 'Agentic'?" The word Agentic means having the capacity to act independently and make strategic choices. In this context, it highlights the relationship between human strategic leadership and AI agents executing tasks. An AXD doesn't merely use AI tools passively—they proactively orchestrate multiple intelligent agents, making strategic choices that leverage AI’s strengths while focusing human energy where it matters most.
Join the Conversation: Is AXD the Future of UX?
I see the emergence of the AXD role as both inevitable and exciting—a clear signal of where the future is headed. But this isn't just about my perspective. I genuinely want to hear from you, my peers, and industry experts:
Please share your thoughts below or reach out directly—I’d love to discuss and explore these ideas further.
Final Thoughts
The UX profession has continually evolved—once from graphic design to interaction design, from interaction to UX, and now, inevitably, toward a new, AI-enhanced reality. The Agentic Experience Designer represents the natural next step in this evolution, blending human creativity, strategic leadership, and AI-driven productivity into a single, empowered role.
I firmly believe the AXD role is not just a prediction—it’s the emerging reality we're already stepping into.
Those who embrace it early will define and lead tomorrow’s most innovative experiences.
Let's explore this exciting new frontier together.
(Please feel free to share this article, start conversations in your networks, and let's collectively shape the future of UX together.
© Justin Javorek, 2025