iOS vs Android: Which Platform Should You Build Your App on First?

You’ve got a brilliant app idea in your head, and it actually has potential. But before you proceed with its architecture or write a single line of code, one significant question pops up: Should you launch on iOS or Android? 

A strong community backs both iOS and Android. According to Backlinko, right now, Android boasts a market share of about 72%, while iOS holds around 28%. So, how do you choose the right platform to begin with? Let’s break it down in this article to help you make the right call. 

Understanding the Android 

Android is a platform with a strong backing from Google. It exhibits an open-source nature. This allows for extensive customization on the platform. It’s why Android is a preferred choice of developers who aim to go out of the box when it comes to creativity. They are able to tailor the app to their requirements. All in all, Android enables developers to create unique and feature-rich applications. 

Android relies on Android Studio and other tools for mobile application development. This contains an array of features and customization facilities, offering a touch of personalization to users. 

Pros and Cons of Using Android   

Pros 

• Higher revenue potential per user (users are more likely to pay for apps)

• Faster development due to fewer devices and screen sizes 

• Strong security and privacy controls 

• Users update to the latest iOS versions quickly (less fragmentation) 

• Better performance and smooth UX across devices 

Cons 

• Limited market share in developing countries

• Strict App Store review guidelines 

• Requires macOS and Apple hardware for development 

• App customization is limited due to Apple’s controlled ecosystem 

•  Developer license costs $99/year 

Exploring the iOS 

iOS is a signature operating system developed by Apple and is known for its smooth performance and high security standards. This closed-source system offers good control over design, functionality, and user experience. It offers consistent device behavior, letting developers build applications that are sleek, secure, and user-friendly. This is why, for developers prioritizing stability, performance and a seamless UI, iOS is a preferred choice.  

The development process is centered around Xcode and the Swift programming language. This enforces high standards, resulting in a refined app experience. 

Pros and Cons of Using iOS 

 Pros 

• Larger global user base, especially in emerging markets

• Open-source flexibility allows deep customization

• Supports a wide variety of devices and price ranges

• Easier access to the Google Play Store with faster app approval 

• Development tools are widely accessible and support Windows, macOS, and Linux 

Cons 

• Device fragmentation increases testing time and costs 

• Lower average revenue per user compared to iOS  

• Users are slower to update OS versions, leading to compatibility issues 

• Higher risk of piracy and security vulnerabilities  

• UI/UX consistency can vary across devices 

Factors to Consider When Choosing Between iOS and Android 

Choosing between Android and iOS can be a difficult decision, particularly when a strong community backs both platforms. Here we discuss the different factors that you should consider when making your decision. 

1. The type of UI/UX. 

For any application, the interface and user experience are two major factors that determine its success with the user base.  

As stated, iOS is better known for its sleek UI and smooth functionality. For users who seek a streamlined experience with a polished and intuitive interface, Apple takes the lead. It delivers remarkable UX across all its devices. 

On the contrary, Android comes with its unique perks. It offers a greater degree of personal control to users. This platform exhibits more flexibility with customizations, widgets, and launcher options, increasing its appeal to the audience. 

2. The associated device variety and pricing. 

Platforms can be closed-sourced or open-sourced. However, it does have an impact on the number of devices it supports and the related prices. 

iOS is a closed-source platform, exclusive only to the Apple ecosystem. While it suggests a smaller number of models, it also ensures consistent quality across all devices. But this also raises the price tag of the devices. 

Android is an open-source platform, powering a wide range of devices. This broadens the price points of the devices, from budget phones to high-end flagships. It’s why Android enjoys a greater market share globally compared to iOS. 

3. The level of security and privacy. 

When developing any application, the user's security and privacy are non-negotiable features. 

iOS by Apple offers strong privacy control. Being a closed-source platform, it profoundly regulates the privacy and security of the App Store. 

Android has improved significantly in ensuring tight security. But due to its open-source nature, it may be comparatively more vulnerable to cyber threats. 

4. App Monetization Strategies 

Your business model has a lot to say when choosing the platform for application development.  

Your business model matters just as much as your audience. If your app is meant to generate revenue through in-app purchases, subscriptions, or paid downloads, consider how each platform supports those goals.   

iOS offers premium content, which is why users are more likely to pay for apps or services. This makes the platform a preferred choice for businesses that prefer revenue generation as soon as they launch.   

Android is more inclined towards ad-based revenue models. The platform’s users are less likely to pay for the apps. So, Android is a solid launchpad if you prioritize user acquisition and scalability. However, the app’s premium features are still charged. 

5. Development Cost and Time 

The time and cost associated with development also impact your decision to choose either of the two. 

For Android, its open-source nature means developers should consider a wide range of screen sizes, device specifications, and OS versions—from Android 8 to Android 14. This vast variation calls for additional testing and optimization. Ultimately, this can increase both development time and quality assurance costs. 

In contrast, iOS apps typically target a narrower range of devices, making the development process more streamlined and often faster to complete. 

Simple Steps to Decide 

Both Android and iOS have different perks. So, if you’re still confused about which one to choose, have a look at the following simple steps to make your decision: 

• Define your target user: Are they global and price-conscious (Android), or premium and US-based (iOS)? 

• Decide your business model: If it’s paid apps or subscriptions, go for iOS; if it’s ad‑supported or offers free downloads, go for Android. 

• Check your resources: Do you have a small team or a tight budget? If so, then start with iOS. If you have a bigger team and dev power, go for Android or both. 

The choice between the two platforms can shape your entire journey. It can decide:  

• how quickly your app gets noticed 

• how users experience it 

• how your business grows around it 

If you’re still confused, you can also choose to outsource mobile app development services. Reliable companies like Khired Networks are offering robust app-building services to keep you competitive in the market.