January #CoffeeBreak

Where did espresso really originate? 

We are all familiar with the irresistible aroma of Italian espresso, but how many really know its history? For example, did you know that espresso was born in Turin? It was 1884, just a few years before our company was born, and Angelo Moriondo built the first steam machine that revolutionized the way coffee was made, giving rise to a tradition that continues evolving even today. In 2025, Lavazza will celebrate its 130th anniversary, and what better way to kick off celebrations than with the story of coffee? Journey with us from the first espresso to the present day where our Lavazza Training Centers not only preserve this heritage but enrich it with state-of-the-art techniques and timeless passion.  

Want to learn more about our roots? 

Immerse yourself in an aromatic journey through time and taste. 

Kicking off a new collab: Carte Noire and the French Rugby Federation 

Oval, just like a coffee bean. It's the rugby ball, which from this year will be even more closely associated with coffee. Starting this January, Carte Noire is the Official Supplier of the FFR - Fédération Française de Rugby . United by passion and authenticity, Carte Noire and France Rugby will share an exhilarating journey, steeped in rich emotion and the masterful art of blending. A strategic three-year partnership to allow our brand to strengthen its credibility while reaching a wider audience. Rugby is one of the most watched sports in France, engaging more than 10 million TV viewers at every Bleus match. Get ready for their first rendezvous on 31 January at the Stade de France for France versus Wales, the first chapter of a bold and lively new adventure. 

Score a try with us. 

Scaling up in the world's largest coffee market 

In 2023, our Group made a pivotal decision about its future presence in the American market, aiming to become one of its most relevant coffee sector players within five years.  

To achieve our goals, cementing our presence in the largest coffee market in the world, a clear vision, a dedicated organizational plan, and investments are necessary. Hear more about how we are working to make this objective a reality and the efforts in place from Antonio Baravalle , CEO of our Group.  

Get a taste of our US coffee vision! Explore the details here. 

Innovation, passion, commitment: 130 years and counting 

«In 2025, we celebrate Lavazza’s 130 years of history and the first decade since Lavazza Group was established. What began in 1895 as Luigi Lavazza’s small grocery store in Turin has evolved into a global enterprise spanning continents, founded on values that have stood the test of time and continue to drive our goals. These anniversaries are not a mere celebration of longevity but a recognition of the principles that have guided us through three centuries: resilience, collaboration, and a strong belief in coffee’s potential to inspire and connect people», shared our Chairman Giuseppe Lavazza .